We have a regular programme of published reports, designed to
meet the need for deeper understanding of children's lives.

Pre-School Report
Annual report looking at media use and wider experience among pre-school children, as reported by parents
Monitor Report
A comprehensive annual report focusing on children's media consumption, purchasing, attitudes and activities
Playground Buzz
Termly tracking report looking at the most recently talked about and favourite brands among children in the UK
Subscribe to ALL THREE reports above to receive our Trends and Predictions Report for FREE.
Subscribe to ANY report above to receive our Portraits of Youth for FREE.
Subscribe to the Monitor Report to receive a FREE question on the CHILDWISE Omnibus.
All of our data is customisable to your needs (e.g. target age range, gender, region) - email for more details
Monitor Report
A comprehensive annual report focused on children and young people's media consumption, purchasing habits, attitudes and activities.

Around 2000 children aged 5-16 in schools across the UK complete our survey, on topics as varied as their favourite apps, what they spend money on, sports played, and their views on the environment.

​See articles on the Monitor in Kidscreen and The Bookseller.
Now half price!
£975 + VAT ​(£1170)
Full price £1950 + VAT (£2340)
Individual sections of the report are available separately 
- please email for full details
Order by email or with a credit / debit card
​by clicking the Buy Now buttons / calling on 01603 630054
  • On ordering, the Monitor Report PDF will be emailed / hardcopy posted
  • For email orders, we will issue an invoice payable within 7 days
  • For credit / debit card orders, we will email a VAT receipt
  • For the report contents click here
  • By ordering you agree to abide by our terms and conditions of use
The Monitor Report 2021 covers...
  • Technology
  • Websites and apps
  • YouTube
  • Gaming
  • Viewing habits
  • Services and content
  • Mobile phones
  • Music
  • Reading
  • Equipment
  • Money
  • Purchasing
  • Sport and activities
  • Health and wellbeing
  • Lockdown 1.0
Pre-School Report
Find out more about how the youngest children behave, what they are into and how their skills develop.

By the time children reach the age of 5, many attitudes and behaviour patterns are already established.  This report looks at media use and wider experience among pre-school children, as reported by parents.

Read about the report on Kidscreen.
Now half price!
£475 + VAT ​(£570)
Full price £950 + VAT (£1140)
Order by email or with a credit / debit card
​by clicking the Buy Now button / calling on 01603 630054
  • ​On ordering, the Pre-School Report PDF will be emailed / hardcopy posted
  • For email orders, we will issue an invoice payable within 7 days
  • For credit / debit card orders, we will email a VAT receipt
  • For the report contents click here
  • By ordering you agree to abide by our terms and conditions of use
The Pre-School Report 2020 covers...
  • Connected devices
  • Tablets
  • Television
  • Games consoles
  • Smart speakers
  • On-demand
  • YouTube
  • Websites
  • Apps
  • Reading
  • Toys 
  • Skills and activities
  • Parental attitudes
  • ​Covid-19
Playground Buzz
This termly tracking report is based on a representative sample of more than 1000 children and young people aged 7-16, surveyed individually in schools across the UK, free from parental influence.

The report examines the most recently talked about and favourite brands among children, revealing the latest trends in children's favourite websites, YouTube, TV, games, gadgets and more.

The report is designed to give insight into the behaviours and attitudes of young people across age and gender, to aid segmentation of the youth market.
Annual subscription (3 reports) is £1250 + VAT (£1500)
Order by email or with a credit / debit card
​by clicking the Buy Now button / calling on 01603 630054
  • On ordering, the Playground Buzz PDF will be emailed / hardcopy posted
  • For email orders, we will issue an invoice payable within 7 days
  • For credit / debit card orders, we will email a VAT receipt.
  • By ordering you agree to abide by our terms and conditions of use
The Playground Buzz Spring Term 2021 covers...
  • Recent brands
  • Favourite brands of boys 7-12
  • Favourite brands of girls 7-12
  • Favourite brands of boys 13-16
  • Favourite brands of girls 13-16
  • Favourite brands by category
  • Brands by personal interests
  • "Spotlight" feature​s
Portraits of Youth
These eight pen portraits cover girls and boys across the age range (pre-schoolers aged 0-4, pre-tweens aged 5-8, tweens aged 9-12 and teens aged 13-16), compiled using data from our Pre-School, Monitor, and Playground Buzz reports.

Designed to give an overview of likes and behaviour by gender and age, our Portraits of Youth provide an ideal introductory reference on children today.
£350 + VAT (£420)
or FREE with any other report purchase
Order by email or with a credit / debit card
​by clicking the Buy Now button / calling on 01603 630054
  • On ordering, the Portraits of Youth PDF will be emailed
  • For email orders, we will issue an invoice payable within 7 days
  • For credit / debit card orders, we will email a VAT receipt.
  • By ordering you agree to abide by our terms and conditions of use
Portraits of Youth 2021 covers...
  • Pre-school girl (aged 0-4)
  • Pre-school boy (aged 0-4)
  • Pre-tween girl (aged 5-8)
  • Pre-tween boy (aged 5-8)
  • Tween girl (aged 9-12)
  • Tween boy (aged 9-12)
  • Teen girl (aged 13-16)
  • Teen boy (aged 13-16)​
Trends and Predictions
This report details trends in media use and purchasing behaviour amongst 5 to 16 year olds over the last ten years, using data drawn from the annual Monitor Report, and uses this wealth of data to make predictions about future measurements.
Initial subscription £1500 + VAT (£1800)
Subsequent years £750 + VAT (£900)
​or FREE with purchase of Pre-School + Monitor + Playground Buzz
Order by email or with a credit / debit card
​by clicking the Buy Now button / calling on 01603 630054
  • On ordering, the Trends and Predictions Report PDF will be emailed
  • For email orders, we will issue an invoice payable within 7 days
  • For credit / debit card orders, we will email a VAT receipt.
  • By ordering you agree to abide by our terms and conditions of use
Trends and Predictions 2021 covers...
  • Computer ownership
  • Internet access
  • Websites / Apps
  • Console ownership and time
  • Mobile ownership and usage
  • Children's television channels
  • Reading time and frequency
  • Magazines and comics
  • Money and self purchase
Buzz Bulletin - Kids in Lockdown
This report takes research with children and young people before, during, and after the first national lockdown, and brings it together to to show children's experiences of, attitudes towards, and feelings about the pandemic.

Read about the report on Kidscreen.
Now half price!
£475 + VAT ​(£570)
Full price £950 + VAT (£1140)
Order by email or with a credit / debit card
​by clicking the Buy Now button / calling on 01603 630054
  • On ordering, the Kids in Lockdown Report PDF will be emailed
  • For email orders, we will issue an invoice payable within 7 days
  • For credit / debit card orders, we will email a VAT receipt.
  • By ordering you agree to abide by our terms and conditions of use
Kids in Lockdown covers...
  • Pre-lockdown
  • Kids talk about the coronavirus
  • Mid-lockdown
  • Lockdown trends
  • Lockdown favourites
  • Lockdown advice
  • Lockdown museum
  • Lockdown hobbies
  • Post-lockdown
  • Lockdown hobbies
  • Gained or lost
  • Returning to school
  • Schoolwork during lockdown
  • ​Reflections on lockdown
What Kids Think About...
Our What Kids Think About... reports are designed to shine a spotlight on what children have to say about a variety of topics, with a new theme selected for each issue. The themes chosen tap into hot-button issues concerning children and young people and/or largely derive from, and expand upon, our current research.

This second report focuses on what children think about mental health.
£500 + VAT (£600)
Please ask about our discounts for charitable organisations
Mental Health Nurse Consultant Emma Selby talks about
​the key problems impacting children's mental health.
Order by email or with a credit / debit card
​by clicking the Buy Now button / calling on 01603 630054
  • On ordering, the What Kids Think About PDF will be emailed
  • For email orders, we will issue an invoice payable within 7 days
  • For credit / debit card orders, we will email a VAT receipt.
  • By ordering you agree to abide by our terms and conditions of use
What Kids Think About ... Mental Health covers...
  • What has the biggest effect on young people’s mental health
  • Why children think there has been an increase in mental health problems
  • What children think could or should be done to improve mental health

Other reports in this series...
Volume 1 - War and Terrorism