We have a regular programme of published reports, designed to
meet the need for deeper understanding of children's lives.
meet the need for deeper understanding of children's lives.
In brief...
A comprehensive annual report focusing on children and young people's media consumption, purchasing habits and social issues |
In brief...
Annual report looking at media use and wider experience among pre-school children, as reported by parents |
In brief...
Termly tracking report looking at the most recently talked about and favourite brands among children in the UK |
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Monitor Report
A comprehensive annual report focused on children and young people's media consumption, purchasing habits and social issues.
Around 2000 children aged 5-16 in schools across the UK complete our survey, on topics as varied as their favourite apps, what they spend money on, sports they play, and their views on the news. See articles on the report by the BBC, the Guardian, Kidscreen, the Bookseller, and iNews.
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The Monitor Report 2017 covers...
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"As an agency with numerous clients who are looking to
connect with families and children, CHILDWISE Monitor is invaluable to
us. The data helps us to develop meaningful communication strategies and influences where we focus our client’s budgets. Whilst we are awash with consumer insight for adult audiences, this is not the case for children and youth audiences. CHILDWISE Monitor helps plug the gaps in our knowledge base and keeps us up to date with relevant trends"
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Alison Drummond - Head of Insight and Evaluation
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Pre-School Report
Find out more about how the youngest children behave, what they are into and how their skills develop.
By the time children reach the age of 5, many attitudes and behaviour patterns are already established. This report looks at media use and wider experience among pre-school children, as reported by parents. Read about the report on Kidscreen. £850 + VAT (£1020)
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The Pre-School Report 2016 covers...
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"At Arena Azure, our focus is on finding out what currently excites, motivates and engages children from a media, product and licensing perspective. The CHILDWISE Pre-school Report helps us to build a comprehensive understanding of what children under five are interested in right now, and their media behaviour. This enables us to effectively deliver tailored media campaigns for clients based on these invaluable insights"
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Tristan Brooks - Client Services Director
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Playground Buzz
This termly tracking report is based on a representative sample of more than 1000 children and young people aged 7-16, surveyed individually in schools across the UK, free from parental influence.
The report examines the most recently talked about and favourite brands among children, revealing the latest trends in children's favourite websites, YouTube, TV, games, gadgets and more. The report is designed to give insight into the behaviours and attitudes of young people across age and gender, to aid segmentation of the youth market. Annual subscription (3 reports) is £1000 + VAT (£1200)
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The Playground Buzz Spring Term 2017 covers...
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"Playground
Buzz keeps us up to date on the different brands and products that children are
interested in, helping us to better understand young people. The top tens tell
us what brands are hot in the children and youth market, so we can prioritise
the areas in which we focus our marketing spend"
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Louise Hazell
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Special Reports
As part of our Monitor programme, we regularly publish Special Reports on topics of current interest. Data is used to intensify our company learning, enhance the Monitor, and support our bespoke research.
Our latest Special Report - Connected Kids, highlights the progressions of the last 20 years, using past data to make predictions of how children will interact with technology in the future. £595 + VAT (£714)
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Recent Special Reports include...
Please email for info on past reports
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