We have a regular programme of published reports, designed to
meet the need for deeper understanding of children's lives.
meet the need for deeper understanding of children's lives.
A comprehensive annual report focusing on children and young people's media consumption, purchasing and social issues
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Annual report looking at media use and wider experience among pre-school children, as reported by parents
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Termly tracking report looking at the most recently talked about and favourite brands among children in the UK
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Eight pen portraits of girls and boys aged 0-4 / 5-8 / 9-12 / 13-16 compiled from our Monitor, Pre-School and Playground Buzz reports
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A concise annual report featuring up to 20 years of trends data on key measures from the annual Monitor Report
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In depth reports on topics of current interest
Latest report Connected Kids |
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Monitor Report
A comprehensive annual report focused on children and young people's media consumption, purchasing habits and social issues.
Around 2000 children aged 5-16 in schools across the UK complete our survey, on topics as varied as their favourite apps, what they spend money on, sports they play, and their worries and concerns. Read news articles from the report about YouTube and television on the BBC, children's concerns in The Guardian, the 'Alexa generation' in The Telegraph, mobile phones and spending in the HuffPost. Full report - £1850 + VAT (£2220)
The Overview & Summary of the report is available separately, as are individual report sections - please email for full details
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The Monitor Report 2018 covers...
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"Egmont is a long-time buyer of the CHILDWISE Monitor Report. It’s great for providing context to our publishing business; properly understanding children’s media consumption, purchasing habits and social issues is critical. I have confidence in the methodology and find the information very valuable for feeding into our strategy"
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Alison David - Consumer Insight Director
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Pre-School Report
Find out more about how the youngest children behave, what they are into and how their skills develop.
By the time children reach the age of 5, many attitudes and behaviour patterns are already established. This report looks at media use and wider experience among pre-school children, as reported by parents. £850 + VAT (£1020)
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The Pre-School Report 2017 covers...
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"At Arena Azure, our focus is on finding out what currently excites, motivates and engages children from a media, product and licensing perspective. The CHILDWISE Pre-school Report helps us to build a comprehensive understanding of what children under five are interested in right now, and their media behaviour. This enables us to effectively deliver tailored media campaigns for clients based on these invaluable insights"
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Tristan Brooks - Client Services Director
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Playground Buzz
This termly tracking report is based on a representative sample of around 1000 children and young people aged 7-16, surveyed individually in schools across the UK, free from parental influence.
The report examines the most recently talked about and favourite brands among children, revealing the latest trends in children's favourite websites, YouTube, TV, games, gadgets and more. The report is designed to give insight into the behaviours and attitudes of young people across age and gender, to aid segmentation of the youth market. Annual subscription (3 reports) is £1000 + VAT (£1200)
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The Playground Buzz Spring Term 2018 covers...
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"Playground
Buzz keeps us up to date on the different brands and products that children are
interested in, helping us to better understand young people. The top tens tell
us what brands are hot in the children and youth market, so we can prioritise
the areas in which we focus our marketing spend"
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Louise Hazell
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Portraits of Youth
These eight pen portraits cover girls and boys across the age range (pre-schoolers aged 0-4, pre-tweens aged 5-8, tweens aged 9-12 and teens aged 13-16), compiled using data from our Pre-School, Monitor, and Playground Buzz reports.
Designed to give an overview of likes and behaviour by gender and age, our Portraits of Youth provide an ideal introductory reference on children today.
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Portraits of Youth 2018 covers...
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Special Reports
As part of our Monitor programme, we regularly publish Special Reports on topics of current interest. Data is used to intensify our company learning, enhance the Monitor, and support our bespoke research.
Our latest Special Report - Connected Kids, highlights the progressions of the last 20 years, using past data to make predictions of how children will interact with technology in the future. £595 + VAT (£714)
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Recent Special Reports include...
Please email for info on past reports
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