We have a regular programme of published reports, designed to
meet the need for deeper understanding of children's lives.
meet the need for deeper understanding of children's lives.
A comprehensive annual report focusing on children and young people's media consumption, purchasing and social issues
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Annual report looking at media use and wider experience among pre-school children, as reported by parents
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Termly tracking report looking at the most recently talked about and favourite brands among children in the UK
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Eight pen portraits of girls and boys aged 0-4 / 5-8 / 9-12 / 13-16 compiled from our Monitor, Pre-School and Playground Buzz reports
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Annual report featuring trends and predictions about media use and behaviour, based on the last 10 years data from the Monitor Report
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In depth reports designed to shine a spotlight on what children have to say about topics of current interest, in children's own words
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Monitor Report
£1900 + VAT (£2280) Monitor Report + mid-year update
£2400 + VAT (£2880) |
Monitor Report
A comprehensive annual report focused on children and young people's media consumption, purchasing habits and social issues.
Around 2000 children aged 5-16 in schools across the UK complete our survey, on topics as varied as their favourite apps, what they spend money on, sports played, and their views on education and employment. Read about the report in articles on the BBC, ITV and Kidscreen. £1900 + VAT (£2280)
Individual sections of the report are available separately - please email for full details This year, we introduce a mid-year update to the Monitor data, available exclusively to Monitor purchasers. This short, summary report updates on key measures, and is now available.
Click the lower Buy Now button to add the mid-year update to your order. Order by email or with a credit / debit card
by clicking the Buy Now buttons / calling on 01603 630054
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The Monitor Report 2019 covers...
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"Egmont is a long-time buyer of the CHILDWISE Monitor Report. It’s great for providing context to our publishing business; properly understanding children’s media consumption, purchasing habits and social issues is critical. I have confidence in the methodology and find the information very valuable for feeding into our strategy"
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Alison David - Consumer Insight Director
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Pre-School Report
Find out more about how the youngest children behave, what they are into and how their skills develop.
By the time children reach the age of 5, many attitudes and behaviour patterns are already established. This report looks at media use and wider experience among pre-school children, as reported by parents. £900 + VAT (£1080)
Order by email or with a credit / debit card
by clicking the Buy Now button / calling on 01603 630054
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The Pre-School Report 2018 covers...
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"At Arena Azure, our focus is on finding out what currently excites, motivates and engages children from a media, product and licensing perspective. The CHILDWISE Pre-school Report helps us to build a comprehensive understanding of what children under five are interested in right now, and their media behaviour. This enables us to effectively deliver tailored media campaigns for clients based on these invaluable insights"
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Tristan Brooks - Client Services Director
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Playground Buzz
This termly tracking report is based on a representative sample of more than 1000 children and young people aged 7-16, surveyed individually in schools across the UK, free from parental influence.
The report examines the most recently talked about and favourite brands among children, revealing the latest trends in children's favourite websites, YouTube, TV, games, gadgets and more. The report is designed to give insight into the behaviours and attitudes of young people across age and gender, to aid segmentation of the youth market. Annual subscription (3 reports) is £1000 + VAT (£1200)
Order by email or with a credit / debit card
by clicking the Buy Now button / calling on 01603 630054
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The Playground Buzz Summer Term 2019 covers...
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"Playground
Buzz keeps us up to date on the different brands and products that children are
interested in, helping us to better understand young people. The top tens tell
us what brands are hot in the children and youth market, so we can prioritise
the areas in which we focus our marketing spend"
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Louise Hazell
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Portraits of Youth
These eight pen portraits cover girls and boys across the age range (pre-schoolers aged 0-4, pre-tweens aged 5-8, tweens aged 9-12 and teens aged 13-16), compiled using data from our Pre-School, Monitor, and Playground Buzz reports.
Designed to give an overview of likes and behaviour by gender and age, our Portraits of Youth provide an ideal introductory reference on children today. Order by email or with a credit / debit card
by clicking the Buy Now button / calling on 01603 630054
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Portraits of Youth 2019 covers...
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What Kids Think About...
Our new What Kids Think About... reports are designed to shine a spotlight on what children have to say about a variety of topics, with a new theme selected for each issue. The themes chosen tap into hot-button issues concerning children and young people and/or largely derive from, and expand upon, our current research.
The first report focuses on children's personal, local and global concerns about war and terrorism. £1200 + VAT (£1440)
Order by email or with a credit / debit card
by clicking the Buy Now button / calling on 01603 630054
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What Kids Think About ... War and Terrorism covers...
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