We offer a full range of standard quantitative and qualitative research methodologies, including...
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We also have expertise in the following research techniques...
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Omnibus
We recognise the need to ask limited numbers of questions across a wide range of children, within budgetary constraints. Omnibus research is the ideal vehicle for this, and we offer a termly online omnibus (three times a year - February / May / September) among 1000+ 7-16 year olds in schools across the UK.
Schools are selected to give geographical and demographic representation, including ethnic minorities, urban and rural schools, and ability level. Access via schools means that we gain a fully representative sample, including children who are not regular internet users, and those who may not wish, or be permitted to, be part of a standard online panel. Please email for more details. |
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Schools Panel
Much of our research is carried out via schools and colleges across the UK, via our established panel of over 1000 schools. We are continually building and expanding the panel, recruiting new schools for specific projects and to strengthen overall coverage.
Research is conducted on children's own ground, building confidence and co-operation, and free from direct parental influence. Research in school allows access to a representative sample that overcomes issues such as limited Internet access at home, or parental concerns about child membership of commercial online panels. All research adheres to strict protocols governing child interviewing, over and above standard Market Research Society Guidelines, including parental consents and child protection procedures. |
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Specialist Panels
Within our overall panel, we record details of school types and specialisms, which enables us to offer a number of specialist panels covering minority and hard to reach groups such as children with disabilities, deaf / hearing impaired, ethnic minorities, and those in areas of deprivation.
Whether these groups are the focus of the research project, or form part of a wider target sample, we have a unique mechanism for accessing these hard to reach groups. Our online surveys are designed specifically for the needs and capabilities of the target group, and we liaise closely with teaching and support staff within the schools on the practicalities of running each project. We can run both long and short term panels, for access over several research waves or just for one-off surveys. |
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Screenwatch
Recording onscreen activity using video capture technology, enabling us to monitor children as they evaluate websites and software applications without direct adult intervention.
This allows us to capture a genuinely spontaneous response - this technique can help test the usability of your website, tracking where users go and the activities they perform. Users can then watch back their journey, commenting on what they did, the decisions they made, how they chose what to click on, and what they found easy or hard to do. Whether you’re looking for detailed insights into user experience, or you simply want feedback to inform the development of your website or online resource, Screenwatch can create a natural online experience that delivers a rich and reliable response. |
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Mobile Phone
The mobile phone is a fast and effective channel of communication, offering access to teenagers and young people, anytime and anywhere.
Amongst children, mobile phone ownership increases dramatically with age, from one in five 5-6 year olds, to more than half of 7-8 year olds, and two thirds of those aged 9-10. At the start of secondary school, nine in ten children have a mobile phone, rising to almost all 13-16 year olds (CHILDWISE Monitor 2020). Whether you want instant feedback on the move (e.g. following a music festival or a live sporting event), or you simply want a snapshot from a moment in time – mobile phone surveys can deliver accurate, real-time results from this dynamic and influential audience. |
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Co-creation
Children are naturals when it comes to co-creation. They are full of spontaneous ideas about what they would like to see, and lack inhibitions as to what is or isn’t possible.
They have an instinctive sense of discovery, they are quick to see possibilities from widely different areas of their lives, and have their own fresh and quirky approach to products and services. When we talk to children in research, we find them enthusiastic to tell manufacturers or marketers exactly what they would like to see, and they have high expectations that they will be listened to. To get the best from them, it’s important for them to feel comfortable and empowered, encouraging a free exchange of ideas with a minimum of guidance to keep them on topic. Our work in publishing has involved children as major contributors to a range of successful product launches. A programme of collaborative research, from initial concept to final product, brings together children, editorial and creative representatives, in a two way process in which ideas are developed and refined. |