CHILDWISE is a leading specialist in research with children and young people.
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Our latest Pre-School Report 2021 explores how the youngest children behave, what they are into and how their skills develop.

By the time children reach the age of 5, many attitudes and behaviour patterns are already established.  This report looks at media use and wider experience among pre-school children, as reported by parents.

​Read about last year's report on Kidscreen.
Our latest Playground Buzz tracking report, examines the most recently talked about and favourite brands among children in the UK, providing data on which brands are gaining and falling in popularity.

More than 1000 children aged 7-16 in schools across the UK contribute each school term by completing our survey. The report is designed to give insight into the behaviours and attitudes of young people across age and gender, to aid segmentation of the youth market.

New this term - videos of young people from our video panel talking about their favourite brands as featured in the report.
The latest wave of Girlguiding's - Girls' Attitudes Survey 2021, the largest survey of its kind into the lives of girls and young women in the UK, is now available.

The survey, carried out by CHILDWISE annually since 2009, consulted more than 2000 girls and young women aged 7 to 21 across the UK.
Our latest Trends and Predictions Report details trends in media use and purchasing behaviour amongst 5 to 16 year olds over the last ten years, using data drawn from the annual Monitor Report, and uses this wealth of data to make predictions about future measurements.
Our NEW Buzz Bulletin - Kids in Lockdown report takes research with children and young people before, during, and after the first national lockdown, and brings it together to to show children's experiences of, attitudes towards, and feelings about the pandemic.
Our latest Monitor Report is now available, examining children and young people's media consumption, purchasing habits, attitudes and activities.

Around 2000 children aged 5-16 in schools across the UK take part in the survey, answering questions on topics as varied as their favourite apps, what they spend money on, sports they play, and their views on the environment.

See articles on the Monitor in Kidscreen and The Bookseller.
The latest wave of Girlguiding Scotland's - Girls In Scotland Survey 2020, the largest survey of its kind in Scotland, is now available.

The survey, carried out by CHILDWISE consulted over 500 girls and young women aged 7 to 25 in Scotland.
Playground Buzz Bulletin - Kids Talk About the Coronavirus​

This six page bulletin explores children's comments and feelings about the Coronavirus pandemic in their own words, using data from the latest Playground Buzz. You can get the bulletin FREE by clicking here. 

Read about the report on Kidscreen.
The second of our new What Kids Think About... reports is now available.

These reports ​are designed to shine a spotlight on what children have to say about a variety of topics, with a new theme selected for each issue. The themes chosen tap into hot-button issues concerning children and young people and/or largely derive from, and expand upon, our current research .

This second report focuses on what children think about mental health.
Mental Health Nurse Consultant Emma Selby talks about
​the key problems impacting children's mental health.
Building on research carried out in 2015, CHILDWISE recently surveyed children, parents and teachers for the Institution of Engineering and Technology, to explore what factors inform parents’ and children’s opinions of engineering and technology as potential career areas.

The research supports IET's Engineer a Better World campaign.
On Safer Internet Day, Parenting for a Digital Future released the first in a series of reports from their nationally representative survey of UK parents of children aged 0-17, carried out by CHILDWISE.

The fourth report focuses on inequalities in how parents support their children’s development with digital technologies.