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The Buzz Report

Playground Buzz is a tri-annual tracking report, designed to inform users about the most popular brands and trends that young people are engaging with, across television, social media, music, video games, films, books and any other areas of interest.

Overview

We explore what kids are talking about each term and what they enjoy most in their lives, with top tens revealing their favourite things by age and gender, and by category type.

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You’ll also find detail on some of the emerging trends bubbling beneath the surface, and some of the newest brands gaining traction.

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Data is supplemented with qualitative interviews and insights too, helping us to really dig down into the key insights.

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Read about the report on Kidscreen

A Preview

Take a peak inside! 

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Use the form below to enquire about our tracking reports. 

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