Ad Hoc Services
We offer a full range of qualitative & quantitative solutions to our clients to help unlock greater understanding of all ages of children & young people. Different ages need different approaches, and we have the skills to unlock insights with them all, be that online or face-to-face. Our approaches often involve multiple touch points that build up the insights we are looking for, and solutions often start with our panels.
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SCHOOLS PANEL
SCHOOLS PANEL
Much of our research is carried out via schools and colleges across the UK, via our established panel of over 1000 schools. We are continually building and expanding the panel, recruiting new schools for specific projects and to strengthen overall coverage.
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Research is conducted on children's own ground, building confidence and co-operation, and free from direct parental influence.
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Research in school allows access to a representative sample that overcomes issues such as limited Internet access at home, or parental concerns about child membership of commercial online panels.
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All research adheres to strict protocols governing child interviewing, over and above standard Market Research Society Guidelines, including parental consents and child protection procedures.
SCHOOLS PANEL
HARD-TO-REACH AUDIENCES
Within our overall panel, we record details of school types and specialisms, which enables us to offer a number of specialist panels covering minority and hard to reach groups such as children with disabilities, deaf / hearing impaired, ethnic minorities, and those in areas of deprivation.
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Whether these groups are the focus of the research project, or form part of a wider target sample, we have a unique mechanism for accessing these hard to reach groups.
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Our online surveys are designed specifically for the needs and capabilities of the target group, and we liaise closely with teaching and support staff within the schools on the practicalities of running each project.
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We can run both long and short term panels, for access over several research waves or just for one-off surveys.
SCHOOLS PANEL
QUANTITATIVE OMNIBUS
We recognise the need to ask limited numbers of questions across a wide range of children, within budgetary constraints. Omnibus research is the ideal vehicle for this, and we offer a termly online omnibus (three times a year - February / May / September) among 1000+ 7-16 year olds in schools across the UK.
Schools are selected to give geographical and demographic representation, including ethnic minorities, urban and rural schools, and ability level.
Access via schools means that we gain a fully representative sample, including children who are not regular internet users, and those who may not wish, or be permitted to, be part of a standard online panel.
SCHOOLS PANEL
QUALITATIVE RESEARCH
We believe that we should do our best to integrate into the child’s world and not force them into ours.
So, we go into schools, visit local youth groups, have non-research spaces to hand and still spend time in-home.
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Our schools are always keen to take part and give their students the chance to get involved (and learn) about research.
