CHILDWISE - a leading specialist in research with children and young people

Oxford Children's Word of the Year

19/1/2022

The children's word of the year for 2021 was anxiety - read more in the 2021 Oxford Children's Language Report featuring data from the CHILDWISE Monitor Report 2021.
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Introduction to the CHILDWISE Video Panel

2/12/2021

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The CHILDWISE Video Panel was established in 2020 in an effort to give children a platform to have their voices heard during the pandemic. CHILDWISE's Jessica Hickin explains more...
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Kids flock back to group activities

2/12/2021

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UK preschoolers have enrolled in swimming lessons, dance classes and group sports in much greater numbers this year, according to our CHILDWISE Pre-School Report 2021
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Kids want in-person shopping, learning

18/5/2021

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Kids have mixed feelings about returning to normal life, but according to Childwise, 36% want to go back to the classroom full time after the pandemic
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Preschoolers don’t need parents to find content

12/3/2021

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In contrast to a long-held industry belief, half of parents surveyed in September by research firm Childwise said their under-fives are discovering new programming all by themselves.
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Childwise survey reveals that 25% never read for pleasure

23/2/2021

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More than a quarter of children never read for pleasure, according to the our Monitor Report - article in The Bookseller
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Pandemic stress causes jump in screen time

23/2/2021

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New data from our Monitor Report on Kidscreen shows kids are coping with the pandemic by streaming shows and sharing TikToks
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Girls In Scotland Survey 2020

18/11/2020

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The latest wave of Girlguiding Scotland's - Girls In Scotland Survey 2020, the largest survey of its kind in Scotland, is now available. The survey, carried out by CHILDWISE consulted over 500 girls and young women aged 7 to 25 in Scotland.
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Hamleys reveals its top toys for Christmas

15/10/2020

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The toy retailer has also unveiled its chosen five ‘Magic Makers’ for this year’s festive season.
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Hopscotch to lead Sport England PE Campaign

30/9/2020

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Sport England has partnered with social impact firm Hopscotch in a national campaign to increase physical activity levels in teenage girls. CHILDWISE are proud to be involved with the research and evaluation of the campaign.
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