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WEBSITE RESEARCH

Filmstreet is an exciting and fun website for six to nine year olds, designed to unlock imaginations and encourage expression through film making.

The website was commissioned by Culture Online, part of the Department for Culture, Media and Sport, and developed by First Light.  Partners include CBBC, the British Film Institute, the UK Film Council and Creative Partnerships, and the site has been designed by Atticmedia.

ChildWise
worked with First Light and Atticmedia throughout the development of this website.

- Initial exploratory research, looked at children's perceptions of film and film making, and their interest in a dedicated website.  We carried out a series of workshop sessions, in which children took part in film making activities - stop-frame animation, creating and filming short drama sequences, writing story boards, and editing film.  We observed children in action, to find out which aspects they most enjoyed, and to discover their capabilities.

We also talked with parents, teachers, and those involved in film-related activities for kids, to discover more about what a film site could and should offer.

- Development research - this was ongoing, providing input at each stage as the site was built.  We used a combination of groups and friendship pairs, observing children as they tried out test versions of the site, and talking with them about their experiences.

Because of the relatively young age group, much of this was unexplored territory, in particular relating to children's ability to work online.

The research included work with dyslexic and partially sighted children, to ensure wider accessibility.

- User testing - the final phase of the research involved children from schools across the country, who had the opportunity to visit the site in its final stages of development and give us their feedback.  They were able to post messages to the site, and submit film clips, generating a buzz of excitement when they saw their input on the site.

We were privileged to attend the official launch at the Curzon Cinema, Mayfair in April.

Click here to try Filmstreet for yourself!

       


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