|
Key points - 5-16 year
olds:
- Average
hours watched per day is down, to 2.5, compared with 3.0 hours per day three
years ago
- TV
as a shared experience is declining, with increasing diversity of channels
and programmes
- A
growing number of closely targeted channels, with ever greater fragmentation
- Traditional
after-school TV slot is no longer sacrosanct – there are other claims on
children’s time, with more organised activities, after school clubs, etc
- No
new mass-market TV favourites have emerged over the last couple of years
- Internet
access and use continues to intensify, reaching ever-younger children
Television
Average
hours of TV watched per day – 1994 to 2005 – 5-16 year olds
Terrestrial
Channels – 2005-6
- 65%
of 5-16 year olds watched BBC1 in the preceding week, 34% watched BBC2
-
56% watched ITV,
44% watched Channel 4, 29%
watched five
- BBC1,
BBC2, ITV all down from previous year, Channel 4 is up year on year, five
is unchanged
Top
Non-Terrestrial Channels – 2005-6
- 96%
of 5-16 year olds watched satellite,
cable or Digital TV in the preceding week.
 
TV
in the Morning / After School / in the Evening (2005-6)
| |
5 - 10 year olds |
|
11 - 16 year olds |
| |
Regularly |
Occasionally |
|
Regularly |
Occasionally |
| Before School |
46 |
30 |
|
27 |
31 |
| After school |
60 |
30 |
|
37 |
35 |
| After 9pm (weekends) |
30 |
40 |
|
67 |
25 |
Favourite
TV Programmes (2005-6)
| Boys
5-10 years |
Girls
5-10 years |
Boys
11-16 years |
Girls
11-16 years |
| Scooby Doo |
7% |
Tracy Beaker |
15% |
Simpsons |
17% |
Eastenders |
18% |
| Simpsons |
6% |
Simpsons |
4% |
Match of the Day |
5% |
Friends |
11% |
| Spongebob Squarepants |
6% |
Scooby Doo |
4% |
Lost |
4% |
Simpsons |
6% |
| CBBC |
4% |
That's So Raven |
3% |
Friends |
3% |
HollyOaks |
5% |
| Power Rangers |
4% |
Eastenders |
2% |
Sky Sports |
3% |
Lost |
4% |
| Tom & Jerry |
3% |
Spongebob Squarepants |
2% |
Eastenders |
2% |
Coronation Street |
4% |
| Tracy Beaker |
2% |
Tom & Jerry |
2% |
Coronation Street |
2% |
My Wife and Kids |
2% |
| That's So Raven |
2% |
Recess |
2% |
My Wife and Kids |
2% |
Will and Grace |
2% |
| Recess |
2% |
Lizzie McGuire |
2% |
CSI |
2% |
Charmed |
2% |
| Fairly Odd Parents |
2% |
S'Life of Zac & Cody |
2% |
Little Britain |
2% |
X Factor |
2% |
| |
|
|
|
|
|
|
|
| Any of the top ten |
36% |
Any of the top ten |
38% |
Any of top ten |
42% |
Any of the top ten |
56% |
Internet
 
5 -10
year
olds
11-16 year olds
- 90% of 5-16's have a PC at home
- More than one in three have their own PC; nearly three in ten 5-10's and
half of 11-16's
- 71% have Internet at home
%
of Children who have Accessed the Internet
-
76% of 5-16 year olds claim to have accessed the Net
- 68% have accessed at home
- 47% have accessed
at school
-
89% of users access more than once a week (average time spent online per day
is 1.8 hours), 50% of 11-16’s use most days.
- 49%
of 7-16’s have Broadband at home
ChildWise
Monitor Survey Details
-
Annual
survey of c1200 children aged 5-16 years, conducted since 1994
-
Face
to face interviews in 60 schools across England
-
Media
use (TV, radio, magazines, internet, mobile phones) and purchasing
-
Annual
published Monitor report, plus summary Trends report
|
