Testimonials from our report buyers and research clients
"At Arena Azure, our focus is on finding out what currently excites, motivates and engages children from a media, product and licensing perspective. The CHILDWISE Pre-school Report helps us to build a comprehensive understanding of what children under five are interested in right now, and their media behaviour. This enables us to effectively deliver tailored media campaigns for clients based on these invaluable insights"
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Tristan Brooks - Client Services Director
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"The CHILDWISE team helped us undertake an important piece of research to help launch and support our Engineer a Better World campaign.
Their expertise in child and youth research was clear throughout - from the way their moderators made in-depth interviews more engaging for children, to their ability to take a complex subject such as engineering and produce questions that were meaningful for children. We were always confident that they were getting the best from the parents and children they interviewed on our behalf.
The team produced comprehensive yet accessible reports, that provided clear, practical and actionable recommendations, on how to best communicate the benefits of a career in engineering to children and parents"
Their expertise in child and youth research was clear throughout - from the way their moderators made in-depth interviews more engaging for children, to their ability to take a complex subject such as engineering and produce questions that were meaningful for children. We were always confident that they were getting the best from the parents and children they interviewed on our behalf.
The team produced comprehensive yet accessible reports, that provided clear, practical and actionable recommendations, on how to best communicate the benefits of a career in engineering to children and parents"
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Helen Rognaldsen - Head of Communications
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"Playground Buzz keeps us up to date on the different brands and products that children are interested in, helping us to better understand young people. The top tens tell us what brands are hot in the children and youth market, so we can prioritise the areas in which we focus our marketing spend"
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Louise Hazell
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"Egmont is a long-time buyer of the CHILDWISE Monitor Report. It’s great for providing context to our publishing business; properly understanding children’s media consumption, purchasing habits and social issues is critical. I have confidence in the methodology and find the information very valuable for feeding into our strategy"
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Alison David - Consumer Insight Director
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"We engaged with CHILDWISE to help us gain insight from a hard-to-reach group involving children, teens and parents. They were professional, knowledgeable and went the extra mile to deliver on our brief. They helped us understand the awareness, appeal and perceptions of our sport, providing valuable insight to inform our marketing strategy"
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Seyram Atubra - Research and Insight Manager
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"As an agency with numerous clients who are looking to
connect with families and children, CHILDWISE Monitor is invaluable to
us. The data helps us to develop meaningful communication strategies and influences where we focus our client’s budgets. Whilst we are awash with consumer insight for adult audiences, this is not the case for children and youth audiences. CHILDWISE Monitor helps plug the gaps in our knowledge base and keeps us up to date with relevant trends"
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Alison Drummond - Head of Insight and Evaluation
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"CHILDWISE Monitor has become an invaluable source at MEC to help us gain a deeper understanding into the lives of children today. The reports help us understand everything from how children are spending their pocket money to how they are consuming media and technology – allowing MEC to effectively deliver media communications and strategy for clients with young target audiences"
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Emma Lane - Research Manager
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