

Television and magazines continue to play important roles in children’s lives, but the competition for their share of attention is intense.
Today’s successful TV series for younger audiences will involve merchandise, licensing and links to other media, to ensure an economic proposition.

CLIENTS / CASE STUDIES – TELEVISION & PUBLISHING
- Likeaballs
Cartoon series for 6-11 year old boys – Animated Adventures and Pictures - www.likeaballs.com
» Read more - Little Robots
Pre-school TV series – Create TV and Film Ltd – www.littlerobots.com - Eaglemoss Publications
We worked closely with Eaglemoss Publications for several years, and together developed a powerful research process to assist in the success of their children's partwork series - www.eaglemoss.co.uk
» Read more
ChildWise PUBLISHED DATA – TELEVISION & PUBLISHING
- CHILDWISE Monitor Report 2009/2010
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its sixteenth year. This year, more than 2000 children aged 5-16 were interviewed in depth on a range of topics.
» Read more - CHILDWISE Trends Report 2009
The CHILDWISE Trends Report gives media and purchasing behaviour for 5-16 year olds since 1994, using data drawn from the annual CHILDWISE Monitor Report.
» Read more
ARTICLES & CONFERENCE PAPERS – TELEVISION & PUBLISHING
- TRENDS IN CHILDREN'S TV VIEWING
Average hours watched per day is down, to 2.5, compared with 3.0 hours per day three years ago. TV as a shared experience is declining, with increasing diversity of channels and programmes. A growing number of closely targeted channels, with ever greater fragmentation
» Read more
USEFUL LINKS - TELEVISION & PUBLISHING
- Digital Beginnings – Dr Jackie Marsh
Visit www.digitalbeginnings.shef.ac.uk/ - Ofcom – Report on media literacy amongst children 2006
Visit www.ofcom.org.uk/advice/media_literacy/medlitpub/medlitpubrss/children/
