Television and magazines continue to play important roles in children’s lives, but the competition for their share of attention is intense.

Today’s successful TV series for younger audiences will involve merchandise, licensing and links to other media, to ensure an economic proposition.

Research

CLIENTS / CASE STUDIES – TELEVISION & PUBLISHING

  • Likeaballs
    Cartoon series for 6-11 year old boys – Animated Adventures and Pictures - www.likeaballs.com
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  • Little Robots
    Pre-school TV series – Create TV and Film Ltd – www.littlerobots.com
  • Eaglemoss Publications
    We worked closely with Eaglemoss Publications for several years, and together developed a powerful research process to assist in the success of their children's partwork series - www.eaglemoss.co.uk
    » Read more

ChildWise PUBLISHED DATA – TELEVISION & PUBLISHING

  • CHILDWISE Monitor Report 2009/2010
    The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its sixteenth year. This year, more than 2000 children aged 5-16 were interviewed in depth on a range of topics.
    » Read more
  • CHILDWISE Trends Report 2009
    The CHILDWISE Trends Report gives media and purchasing behaviour for 5-16 year olds since 1994, using data drawn from the annual CHILDWISE Monitor Report.
    » Read more

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ARTICLES & CONFERENCE PAPERS – TELEVISION & PUBLISHING

  • TRENDS IN CHILDREN'S TV VIEWING
    Average hours watched per day is down, to 2.5, compared with 3.0 hours per day three years ago. TV as a shared experience is declining, with increasing diversity of channels and programmes. A growing number of closely targeted channels, with ever greater fragmentation
    » Read more

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USEFUL LINKS - TELEVISION & PUBLISHING

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Sections:

» Clients / Case Studies
» CHILDWISE Published Data
» Articles & Conference Papers
» Useful Links