TELEVISION & PUBLISHING
Television and magazines continue to play important roles in children’s lives, but the competition for their share of attention is intense.
Today’s successful TV series for younger audiences will involve merchandise, licensing and links to other media, to ensure an economic proposition.
CLIENTS / CASE STUDIES – TELEVISION & PUBLISHING
- Likeaballs
Cartoon series for 6-11 year old boys – Animated Adventures and Pictures - www.likeaballs.com
» Read more - Little Robots
Pre-school TV series – Create TV and Film Ltd – www.littlerobots.com - Eaglemoss Publications
We have worked closely with Eaglemoss Publications for several years, and together developed a powerful research process to assist in the success of their children's partwork series - www.eaglemoss.co.uk
» Read more
CHILDWISE PUBLISHED DATA – TELEVISION & PUBLISHING
- CHILDWISE Monitor Report 2012-13
The CHILDWISE Monitor is a comprehensive annual report focused on children and young people's media consumption, brand attitudes and key behaviour, now in its nineteenth year. This year, over 2900 children aged 5-16 were interviewed in depth on a range of topics.
» Read more - CHILDWISE Monitor - Sections
Sections of the CHILDWISE Monitor Report are available to buy individually, allowing you to focus on key areas of interest.
» Read more - CHILDWISE Monitor Overview 2013
The CHILDWISE Monitor Overview 2013 uses results from the Monitor Survey, plus historical data, to give an overview of children's lives in 2013, an ideal introduction to the complex lives of children in the 21st century, or a refresher for anyone who works with or markets to children.
» Read more - CHILDWISE Monitor Trends Report 2013
The CHILDWISE Monitor Trends Report gives media and purchasing behaviour for 5-16 year olds since 1997, using data drawn from the annual CHILDWISE Monitor Report.
» Read more - Children's Cross Media Activity 2012
Find out more about how children and young people interact with modern technology This 40 page report explores children’s enthusiastic embrace of new media – their preferred media channels, the profile of the most active users, and what it is that motivates them as they use multiple channels The report builds on, and explores questions sparked off by statistical data presented in our annual CHILDWISE Monitor
» Read more
ARTICLES & CONFERENCE PAPERS – TELEVISION & PUBLISHING
- TRENDS IN CHILDREN'S TV VIEWING
Average hours watched per day is down, to 2.5, compared with 3.0 hours per day three years ago. TV as a shared experience is declining, with increasing diversity of channels and programmes. A growing number of closely targeted channels, with ever greater fragmentation
» Read more
USEFUL LINKS - TELEVISION & PUBLISHING
- Digital Beginnings – Dr Jackie Marsh
Visit www.digitalbeginnings.shef.ac.uk/ - Ofcom – Report on media literacy amongst children 2006
Visit www.ofcom.org.uk/advice/media_literacy/medlitpub/medlitpubrss/children/