ChildWise: News

*AVAILABLE NOW* - Children and the Environment Report - The report takes an in depth look at how children feel about the future of their planet. To find out more about the report, or to order your copy, please click here.

	ChildWise Monitor Survey 2007/2008
	The latest edition of our comprehensive annual report is now available, providing up to date statistics and commentary on children's and teenagers' media consumption, brand attitudes and key behaviour. To find out more about the full Monitor Survey, or to order your copy of the report please click here.

	ChildWise Monitor Trends Report 2007
	Containing up-to-date tracking data across the 1994 to 2006 Monitor Surveys, now available. To find out more about the report, or to order your copy, please click here.

	CBBC Newsround 35th Birthday Survey
	CBBC's Newsround, released the results of a survey to mark its 35th birthday - research conducted by ChildWise, interviewing 1000 children aged 6-12. To see the results click here

	The Year of Food and Farming - Sept 2007 - Sept 2008
	September 2007 heralded the start of the Year of Food and Farming within all English schools. It aims to give children and young people hands on learning experiences through farm visits, and a chance to grow and cook or prepare food. *ChildWise* was pleased to be involved earlier in the year with the campaign, conducting extensive exploratory research, with primary and secondary school children, plus research with 7-14 year olds into potential campaign designs. To read full details of the campaign, please click here.

	BBC Panorama - Is TV Bad for My Kids?
	Data from our Monitor Survey 2006/2007 was referenced on the Panorama series, shown on BBC1 on 18 June 2007. To see the complete programme, Is TV Bad For My Kids on the BBC website, please click here, or to see results of the research that followed the programme click here.

	Juices and Soft Drinks Conference 2007
	Rosemary Duff, ChildWise Research Director, spoke at the Juices and Soft Drinks conference in April 2007. Her presentation focused on Young Consumers - what motivates them and how best to reach them. To see the complete presentation please click here.

	CBBC Newsround Christmas 2006 Survey
	In November 2006, we conducted a survey for BBC Newsround asking 1,063 7-11 year olds children, across the UK, their views on Christmas. Some of the results of the survey can be found on the main Newsround website, to see it click here, as well as being shown on other websites including GMTV.

	Website Research - Filmstreet
	Over 18 months, in 2005/2006, we worked with First Light and Atticmedia in the development of the 'Filmstreet' website for 6-9 year olds. To find out more about the website research, please click here.


	Children, Music and Downloading
	This ChildWise Monitor Special Report, published Summer 2006, explores kids attitudes towards music, who and what influences their musical tastes, their perception and usage of downloading and their expectations for the future. To find out more about the report, or to order your copy, please click here.

	Looking in detail at Children's use of the Internet
	Data from our 2005-06 Monitor Report highlights the increasing importance of the Internet in children's lives today. Not only are children disadvantaged educationally if they do not have easy access to the Internet they are also disadvantaged socially, as more leisure pursuits shift online. This article looks at the numbers of children browsing the Internet, dividing them into key subgroups, as well as evaluating the types of online activities and websites that children enjoy. To read the complete article please click here.

	Kids' Relationship with Interactive Media
	Rosemary Duff, ChildWise Research Director, spoke at the Marketing Week Interactive Kids conference in September 2005. Her presentation focused on Kids' Relationship with Interactive Media - what, how, why and when? It looks at kids' online usage, and how this impacts on their lives, and the importance of recognising and responding to parents' concerns. To see the complete presentation please click here.

	Soft Drinks International Magazine - September 2005
	Rosemary Duff, ChildWise Research Director, submitted an article for Soft Drinks International entitled 'Children's Soft Drinks consumption, and the impact of the health and obesity debate', discussing the ongoing health and obesity debate which is affecting children and their soft drink consumption. To read the complete paper please click here.