CHILDWISE - a leading specialist in research with children and young people

Preschoolers don’t need parents to find content

12/3/2021

In contrast to a long-held industry belief, half of parents surveyed in September by research firm Childwise said their under-fives are discovering new programming all by themselves.
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Childwise survey reveals that 25% never read for pleasure

23/2/2021

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More than a quarter of children never read for pleasure, according to the our Monitor Report - article in The Bookseller
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Pandemic stress causes jump in screen time

23/2/2021

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New data from our Monitor Report on Kidscreen shows kids are coping with the pandemic by streaming shows and sharing TikToks
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Girls In Scotland Survey 2020

18/11/2020

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The latest wave of Girlguiding Scotland's - Girls In Scotland Survey 2020, the largest survey of its kind in Scotland, is now available. The survey, carried out by CHILDWISE consulted over 500 girls and young women aged 7 to 25 in Scotland.
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Hamleys reveals its top toys for Christmas

15/10/2020

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The toy retailer has also unveiled its chosen five ‘Magic Makers’ for this year’s festive season.
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Hopscotch to lead Sport England PE Campaign

30/9/2020

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Sport England has partnered with social impact firm Hopscotch in a national campaign to increase physical activity levels in teenage girls. CHILDWISE are proud to be involved with the research and evaluation of the campaign.
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A snapshot of girls’ and young women’s lives

30/9/2020

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The latest wave of Girlguiding's - Girls' Attitudes Survey 2020, the largest survey of its kind into the lives of girls and young women in the UK, is now available. The survey, carried out by CHILDWISE annually since 2009, consulted more than 2000 girls and young women aged 7 to 21 across the UK.
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What kids advise about life in lockdown

24/9/2020

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Kids say the best way to get through a pandemic is to leave the worrying to adults and stay active, according to our new research.
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UK youngsters less stressed during lockdown as they turn to TikTok

10/9/2020

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The mood of young people in the 15- to 24-year-old age group improved during the first few weeks of lockdown, new research suggests
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COVID-19 dominates kids’ conversations

24/4/2020

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When it comes to what kids are talking about with friends, there is no escaping the pandemic, a new report from CHILDWISE finds
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