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The ChildWise
Monitor is a comprehensive annual report focused on children's and
teenagers' media consumption, brand attitudes and key behaviour. Each year, almost
1200 children aged 5-16 are interviewed in depth on a range of topics. This is its
fourteenth year. Special topics this year include a look at
the Environment and Social Networking Websites.
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The
2007/2008 Monitor Survey covers...
- TV: channels watched, ownership of TV,
DVD, video, digital and satellite access
- Internet: access and usage,
websites, time spent on-line, social networking
- Computers: PCs at home, own PC
- Game consoles: ownership and
usage
- Music and Radio: downloading
music, music self purchase, own radio, MP3, CD player, stations, groups
- Mobile phones: ownership and
usage, payment methods
- Magazines/reading: favourites,
self-purchase, reading for pleasure
- Money: how is it earned, weekly
income, handouts, borrowing
- Self purchase: of selected
product fields
- Eating:
lunch box foods
- Sports and activities: famous
sports people, sports played, watched live on TV, favourites, time spent
playing, parental involvement, Olympics
- Environment: overall concern,
carbon footprint, results of climate change, environmentally good/bad
activities, responsibility
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Trends...
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To
order the 2007/2008 Monitor...
- The 2007/2008 Monitor Survey
is available now
- Cost is £1050 + VAT - this
covers bound copy and CD Rom, the report can be e-mailed if required
- For more information on the ChildWise
Monitor, please see the CONTENTS
of the report, or the INTRODUCTION,
which gives a more detailed view of methodology and sample
- To discuss the report in more detail
please call Simon Leggett or Rosemary Duff on 01603 630054
- To order your copy, either fax
us on 01603 664083, email
us, or fill out the following order form below
- If you represent universities/colleges
or local councils, please call Simon Leggett on 01603 630054 to
find out about non commercial rates
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