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Children's lunchboxes offer an excellent opportunity for manufacturers to
develop specialist products, but there are also challenges. For a
product to be successful, it must above all things appeal to children, but
it also needs to gain mums' approval, and work effectively on a practical
level.
ChildWise have worked with a number of manufacturers in this area,
particularly those who are developing healthy options for
kids. Areas
of research include :
- Understanding what goes into the
lunchbox, who chooses, and reasons for choice
- Quantifying current practice - looking at variations by age, sex, and
wider attitudes towards healthy eating
- Identifying gaps in the
market, and evaluating new
product ideas
- Input to educational resources
Research techniques include :
- Using diaries to record day by day behaviour among children
- Discussion groups and workshop
sessions, with children and with mums
- Observation - eating lunch in school and elsewhere
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