ChildWise: Lifestyle & Sport

LIFESTYLE & SPORT

Children’s lifestyles have undergone major changes over the past few years.

- Increase in working mums
- More children from non standard families
- Fewer siblings
- Deferred parenthood
- Increase in organised activities
- Less random play / activities
- More virtual freedom, less real-world freedom

CLIENTS / CASE STUDIES - LIFESTYLE & SPORT

- Eating out
- Football allegiance

ChildWise PUBLISHED DATA – LIFESTYLE & SPORT

- ChildWise Monitor – mobile phones, pocket money and spending, sport, out of school activities, career plans, for 5-16 year olds

- ChildWise Trends Report – changes in mobile phone ownership and use, spending, from 1994

- ChildWise Special Report – Children and Sport (2006)

- ChildWise Special Report – Music and Downloading (2006)

USEFUL LINKS - LIFESTYLE & SPORT

Carphone Warehouse & LSE. Mobile Life Report 2006 -

http://www.mobilelife2006.co.uk/PDF/Mobile%20Life%20Youth%20Report%202006%20Colour.pdf