LIFESTYLE & SPORT
Children’s lifestyles have undergone major changes over the past few years.
- Increase in working mums
- More children from non standard families
- Fewer siblings
- Deferred parenthood
- Increase in organised activities
- Less random play / activities
- More virtual freedom, less real-world freedom
CLIENTS / CASE STUDIES – LIFESTYLE & SPORT
- Eating Out
CHILDWISE have been involved in a number of projects relating to children's eating experiences outside the home.
» Read more - Football Allegiance
Research carried out for a Premier League Football Club, looking at the motivations of junior fans, and response to the junior membership package.
» Read more
ChildWise PUBLISHED DATA – LIFESTYLE & SPORT
- CHILDWISE Monitor Report 2009/2010
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its sixteenth year. This year, more than 2000 children aged 5-16 were interviewed in depth on a range of topics.
» Read more - Pre-School Children 2009
Find out more about how the youngest children behave, what they are into and how their skills develop. By the time that children reach the age of 5, many attitudes and behaviour patterns are already established. This report looks at media use and wider experience among pre-school children, as told to us by their parents.
» Read more - CHILDWISE Trends Report 2009
The CHILDWISE Trends Report gives media and purchasing behaviour for 5-16 year olds since 1994, using data drawn from the annual CHILDWISE Monitor Report.
» Read more - Children and the Environment 2007
As the environmental movement increasingly dominates the agenda in this country, find out what children - the decision makers of the future - think about all things green.
» Read more
USEFUL LINKS - LIFESTYLE & SPORT
- Good Childhood Enquiry – The latest report by the Children’s Society as part of their Good Childhood Enquiry was published in February 2009. The report argues that the aggressive pursuit of personal success by adults is now the greatest threat to British children. Family break-up, unprincipled advertising, too much competition in education and income inequality are mentioned as big contributing factors.
Visit www.childrenssociety.org.uk/all_about_us/how_we_do_it/the_good_childhood_inquiry/1818.html