LIFESTYLE & SPORT
Children’s lifestyles have undergone major changes over the past few years.
- Increase in working mums
- More children from non standard families
- Fewer siblings
- Deferred parenthood
- Increase in organised activities
- Less random play / activities
- More virtual freedom, less real-world freedom
CLIENTS / CASE STUDIES – LIFESTYLE & SPORT
- Football Allegiance
Research carried out for a Premier League Football Club, looking at the motivations of junior fans, and response to the junior membership package.
» Read more - Girlguiding UK - Girls Attitudes Survey
One in three girls are involved in guiding at some stage in their lives, and the movement plays an active part in encouraging the development of resourceful and independent minded young women, as well as providing support and inspiration for others outside the traditional guiding movement.
» Read more
CHILDWISE PUBLISHED DATA – LIFESTYLE & SPORT
- CHILDWISE Monitor Report 2011-12
The CHILDWISE Monitor is a comprehensive annual report focused on children and young people's media consumption, brand attitudes and key behaviour, now in its eighteenth year. This year, over 2700 children aged 5-16 were interviewed in depth on a range of topics.
» Read more - CHILDWISE Monitor - Sections
Sections of the CHILDWISE Monitor Report are available to buy individually, allowing you to focus on key areas of interest.
» Read more - CHILDWISE Monitor - PowerPoint Overview 2011
The CHILDWISE Monitor PowerPoint Overview 2011 uses results from the Monitor Survey, plus historical data, to give an overview of children's lives in 2011, an ideal introduction to the complex lives of children in the 21st century, or a refresher for anyone who works with or markets to children.
» Read more - CHILDWISE Monitor Trends Report 2011
The CHILDWISE Monitor Trends Report gives media and purchasing behaviour for 5-16 year olds since 1997, using data drawn from the annual CHILDWISE Monitor Report.
» Read more - Pre-School Children 2009
Find out more about how the youngest children behave, what they are into and how their skills develop. By the time that children reach the age of 5, many attitudes and behaviour patterns are already established. This report looks at media use and wider experience among pre-school children, as told to us by their parents.
» Read more - Children and the Environment 2007
As the environmental movement increasingly dominates the agenda in this country, find out what children - the decision makers of the future - think about all things green.
» Read more - Children and Sport 2006
This qualitative research report looks at sport and exercise from a child's perspective. The report provides an overview and understanding of young people's relationship with sport, looking at the wider context of their lives and day to day behaviour. We use a combination of children's own words and wider learning to illustrate the themes that emerge.
» Read more
USEFUL LINKS - LIFESTYLE & SPORT
- Children and the London Olympics 2012 – Data from our annual CHILDWISE Monitor Survey shows how children expect to get involved in the 2012 Olympics.
Visit www.childwise.co.uk/news-and-press-releases.asp?NEWS=102 - Good Childhood Enquiry – The latest report by the Children’s Society as part of their Good Childhood Enquiry was published in February 2009. The report argues that the aggressive pursuit of personal success by adults is now the greatest threat to British children. Family break-up, unprincipled advertising, too much competition in education and income inequality are mentioned as big contributing factors.
Visit www.childrenssociety.org.uk/all_about_us/how_we_do_it/the_good_childhood_inquiry/1818.html