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Today's
children are the Internet generation, born and brought up with online
technology at their fingertips, and with high expectations of content and
delivery.
Their
competence and abilities, but also their limitations, can be surprising and
unpredictable. Successful online engagement with young people requires good
understanding of what motivates and what repels.
ChildWise
carry out research to assist with website development and
evaluation, to
assess internet impact and use, and to understand children’s online
behaviour in the context of their daily lives.
CLIENTS
/ CASE STUDIES – INTERNET
Filmstreet
- working with First Light and
Atticmedia in the development of the 'Filmstreet'
website for 6-9 year olds.
 "ChildWise worked closely with us from the
initial development stages of the Filmstreet website, showing commitment and
understanding of the project. They were able to respond flexibly and
speedily to our research needs. Their expertise and experience in
working with children meant they were a tremendous asset to the
project"
Sue Todd, Arts + Media Consultancy, Project Manager for Filmstreet
To find out more about this website research programme, please click
here
Culture
Online – evaluating children’s response to new sites including Headline
History and Artisancam, using paired depth interviews in school, including
observation.
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ChildWise
PUBLISHED DATA – INTERNET
- ChildWise
Monitor – computer and internet use for 5-16 year olds
- ChildWise
Trends Report – changes in computer and internet use
from 1994
-
ChildWise
Special Report – Children, Music and Downloading (2006)
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ARTICLES
& CONFERENCE PAPERS – INTERNET
- Children’s
use of the Internet
- Kid’s
relationship with Interactive Media
– Marketing Week Conference September 2005
- ProjectsETC
– Culture Online website resource for people creating interactive projects
in Education, Technology and Culture – see ChildWise
article on Primary aged children at http://www.projectsetc.org/all_about_audiences/primary_aged_children_interest.html
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USEFUL
LINKS - INTERNET
- ProjectsETC
– Culture Online website resource for people creating interactive projects
in Education, Technology and Culture – see www.projectsetc.org
- UK
Children go Online – research project from the London School of Economics,
in conjunction with Ofcom and others – see http://www.lse.ac.uk/collections/children-go-online/reports.htm
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