Today's children are the Internet generation, born and brought up with online technology at their fingertips, and with high expectations of content and delivery.

Their competence and abilities, but also their limitations, can be surprising and unpredictable. Successful online engagement with young people requires good understanding of what motivates and what repels.

CHILDWISE carry out research to assist with website development and evaluation, to assess internet impact and use, and to understand children’s online behaviour in the context of their daily lives.

Research

CLIENTS / CASE STUDIES – CHILDREN'S INTERNET USE

  • RNLI – website research

    Research with children, teachers and youth leaders, exploring use of the charity’s educational website prior to a major redesign.
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CHILDWISE PUBLISHED DATA – CHILDREN'S INTERNET USE

  • CHILDWISE Monitor Report 2015
    The CHILDWISE Monitor is a comprehensive annual report focused on children and young people's media consumption, brand attitudes and key behaviour.  More than 2000 children aged 5-16 in schools across the UK complete our survey, on topics as varied as their favourite apps, what they spend money on, sports they play, and their plans for the future.
    » Read more
  • Children's Cross Media Activity 2012
    Find out more about how children and young people interact with modern technology This 40 page report explores children’s enthusiastic embrace of new media – their preferred media channels, the profile of the most active users, and what it is that motivates them as they use multiple channels The report builds on, and explores questions sparked off by statistical data presented in our annual CHILDWISE Monitor
    » Read more
  • Digital Lives 2010
    Our 2010 report, Digital Lives, explores children’s relationship with the Internet and modern technology, and the way that this generation perceive the online / offline divide. The report combines statistical data and qualitative exploration, to give an up-to-the minute guide to children’s behaviour.
    » Read more

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USEFUL LINKS - CHILDREN'S INTERNET USE

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