Today's children are the Internet generation, born and brought up with online technology at their fingertips, and with high expectations of content and delivery.

Their competence and abilities, but also their limitations, can be surprising and unpredictable. Successful online engagement with young people requires good understanding of what motivates and what repels.

CHILDWISE carry out research to assist with website development and evaluation, to assess internet impact and use, and to understand children’s online behaviour in the context of their daily lives.

Research

CLIENTS / CASE STUDIES – CHILDREN'S INTERNET USE

  • RNLI – website research

    Research with children, teachers and youth leaders, exploring use of the charity’s educational website prior to a major redesign.
    » Read more

  • E-skills – CC4G
    E-skills set up the successful Computer Club for Girls website, to encourage greater involvement online among girls across the age range.
    » Read more

CHILDWISE PUBLISHED DATA – CHILDREN'S INTERNET USE

  • CHILDWISE Monitor Report 2013-14
    The CHILDWISE Monitor is a comprehensive annual report focused on children and young people's media consumption, brand attitudes and key behaviour, now in its 20th year. This year, over 2400 children aged 5-16 were interviewed in depth on a range of topics.
    » Read more
  • CHILDWISE Monitor - Sections
    Sections of the CHILDWISE Monitor Report are available to buy individually, allowing you to focus on key areas of interest.
    » Read more
  • CHILDWISE Monitor Overview 2014
    The CHILDWISE Monitor Overview 2014 uses results from the Monitor Survey, plus historical data, to give an overview of children's lives in 2014, an ideal introduction to the complex lives of children in the 21st century, or a refresher for anyone who works with or markets to children. 
    » Read more
  • CHILDWISE Monitor Trends Report 2013
    The CHILDWISE Monitor Trends Report gives media and purchasing behaviour for 5-16 year olds since 1997, using data drawn from the annual CHILDWISE Monitor Report.
    » Read more
  • Children's Cross Media Activity 2012
    Find out more about how children and young people interact with modern technology This 40 page report explores children’s enthusiastic embrace of new media – their preferred media channels, the profile of the most active users, and what it is that motivates them as they use multiple channels The report builds on, and explores questions sparked off by statistical data presented in our annual CHILDWISE Monitor
    » Read more
  • Digital Lives 2010
    Our 2010 report, Digital Lives, explores children’s relationship with the Internet and modern technology, and the way that this generation perceive the online / offline divide. The report combines statistical data and qualitative exploration, to give an up-to-the minute guide to children’s behaviour.
    » Read more

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ARTICLES & CONFERENCE PAPERS – CHILDREN'S INTERNET USE

  • Kid’s relationship with Interactive Media
    Marketing Week Conference September 2005.
    Download Powerpoint slide show.
  • CHILDREN AND THE INTERNET
    Data from the CHILDWISE Monitor survey 2005-06 was used to create this article looking at some of the numbers behind children’s Internet use.
    » Read more

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USEFUL LINKS - CHILDREN'S INTERNET USE

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