CHILDREN'S INTERNET USE
Today's children are the Internet generation, born and brought up with online technology at their fingertips, and with high expectations of content and delivery.
Their competence and abilities, but also their limitations, can be surprising and unpredictable. Successful online engagement with young people requires good understanding of what motivates and what repels.
CHILDWISE carry out research to assist with website development and evaluation, to assess internet impact and use, and to understand children’s online behaviour in the context of their daily lives.
CLIENTS / CASE STUDIES – CHILDREN'S INTERNET USE
- Filmstreet
Working with First Light and Atticmedia in the development of the 'Filmstreet' website for 6-9 year olds.
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ChildWise PUBLISHED DATA – CHILDREN'S INTERNET USE
- CHILDWISE Monitor Report 2009/2010
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its sixteenth year. This year, more than 2000 children aged 5-16 were interviewed in depth on a range of topics.
» Read more - CHILDWISE Trends Report 2009
The CHILDWISE Trends Report gives media and purchasing behaviour for 5-16 year olds since 1994, using data drawn from the annual CHILDWISE Monitor Report.
» Read more - Children, Music and Downloading 2006
This qualitative research sets out to discover the importance of music to the typical teenager today, and to establish what role downloading, buying music and MP3 players plays in their everyday lives. These findings are supported in the report by data from the CHILDWISE Monitor survey.
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ARTICLES & CONFERENCE PAPERS – CHILDREN'S INTERNET USE
- Kid’s relationship with Interactive Media
Marketing Week Conference September 2005.
Download Powerpoint slide show. - CHILDREN AND THE INTERNET
Data from the CHILDWISE Monitor survey 2005-06 was used to create this article looking at some of the numbers behind children’s Internet use.
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USEFUL LINKS - CHILDREN'S INTERNET USE
- The Children’s Charities’ Coalition on Internet Safety – Children's charities have expressed "serious concerns" that many UK households still have access to images showing child sex abuse via their computers. The government had asked all internet service providers (ISPs) to block illegal websites by the end of 2007, but firms providing 5% of broadband connections have still failed to act.
Visit news.bbc.co.uk/1/hi/technology/7904607.stm - UK Children go Online – Research project from the London School of Economics, in conjunction with Ofcom and others
Visit www.lse.ac.uk/collections/children-go-online/reports.htm