CHILDREN'S INTERNET USE
Today's children are the Internet generation, born and brought up with online technology at their fingertips, and with high expectations of content and delivery.
Their competence and abilities, but also their limitations, can be surprising and unpredictable. Successful online engagement with young people requires good understanding of what motivates and what repels.
CHILDWISE carry out research to assist with website development and evaluation, to assess internet impact and use, and to understand children’s online behaviour in the context of their daily lives.
CLIENTS / CASE STUDIES – CHILDREN'S INTERNET USE
- Filmstreet
Working with First Light and Atticmedia in the development of the 'Filmstreet' website for 6-9 year olds.
» Read more - E-skills – CC4G
E-skills set up the successful Computer Club for Girls website, to encourage greater involvement online among girls across the age range.
» Read more
ChildWise PUBLISHED DATA – CHILDREN'S INTERNET USE
- Digital Lives 2010
Our latest report, Digital Lives, is due to be published shortly. This explores children’s relationship with the Internet and modern technology, and the way that this generation perceive the online / offline divide.
» Read more - CHILDWISE Monitor Report 2009-10
The CHILDWISE Monitor is a comprehensive annual report focused on children and young people's media consumption, brand attitudes and key behaviour, now in its sixteenth year. This year, more than 2000 children aged 5-16 were interviewed in depth on a range of topics.
» Read more - CHILDWISE Monitor Trends Report 2010
The CHILDWISE Monitor Trends Report gives media and purchasing behaviour for 5-16 year olds since 1997, using data drawn from the annual CHILDWISE Monitor Report.
» Read more - Children, Music and Downloading 2006
This qualitative research sets out to discover the importance of music to the typical teenager today, and to establish what role downloading, buying music and MP3 players plays in their everyday lives. These findings are supported in the report by data from the CHILDWISE Monitor survey.
» Read more
ARTICLES & CONFERENCE PAPERS – CHILDREN'S INTERNET USE
- Kid’s relationship with Interactive Media
Marketing Week Conference September 2005.
Download Powerpoint slide show. - CHILDREN AND THE INTERNET
Data from the CHILDWISE Monitor survey 2005-06 was used to create this article looking at some of the numbers behind children’s Internet use.
» Read more
USEFUL LINKS - CHILDREN'S INTERNET USE
- Children's 'screen time' – Data from our annual CHILDWISE Monitor Survey shows how children's 'screen time' has developed over the last few years.
Visit www.childwise.co.uk/news-and-press-releases.asp?NEWS=101 - Children's use of the Internet over time – Data from our annual CHILDWISE Monitor Survey shows how children's Internet habits have developed over the last ten years.
Visit www.childwise.co.uk/news-and-press-releases.asp?NEWS=86 - Internet usage - frequency and time spent online – Data from our annual CHILDWISE Monitor Survey shows how children's Internet usage has developed over the last ten years.
Visit www.childwise.co.uk/news-and-press-releases.asp?NEWS=100 - The Children’s Charities’ Coalition on Internet Safety – Children's charities have expressed "serious concerns" that many UK households still have access to images showing child sex abuse via their computers. The government had asked all internet service providers (ISPs) to block illegal websites by the end of 2007, but firms providing 5% of broadband connections have still failed to act.
Visit news.bbc.co.uk/1/hi/technology/7904607.stm - UK Children go Online – Research project from the London School of Economics, in conjunction with Ofcom and others
Visit www.lse.ac.uk/collections/children-go-online/reports.htm