CHILDREN'S INTERNET USE
Today's children are the Internet generation, born and brought up with online technology at their fingertips, and with high expectations of content and delivery.
Their competence and abilities, but also their limitations, can be surprising and unpredictable. Successful online engagement with young people requires good understanding of what motivates and what repels.
CHILDWISE carry out research to assist with website development and evaluation, to assess internet impact and use, and to understand children’s online behaviour in the context of their daily lives.
CLIENTS / CASE STUDIES – CHILDREN'S INTERNET USE
- RNLI – website research
Research with children, teachers and youth leaders, exploring use of the charity’s educational website prior to a major redesign.
» Read more - E-skills – CC4G
E-skills set up the successful Computer Club for Girls website, to encourage greater involvement online among girls across the age range.
» Read more
CHILDWISE PUBLISHED DATA – CHILDREN'S INTERNET USE
- CHILDWISE Monitor Report 2012-13
The CHILDWISE Monitor is a comprehensive annual report focused on children and young people's media consumption, brand attitudes and key behaviour, now in its nineteenth year. This year, over 2900 children aged 5-16 were interviewed in depth on a range of topics.
» Read more - CHILDWISE Monitor - Sections
Sections of the CHILDWISE Monitor Report are available to buy individually, allowing you to focus on key areas of interest.
» Read more - CHILDWISE Monitor Overview 2013
The CHILDWISE Monitor Overview 2013 uses results from the Monitor Survey, plus historical data, to give an overview of children's lives in 2013, an ideal introduction to the complex lives of children in the 21st century, or a refresher for anyone who works with or markets to children.
» Read more - CHILDWISE Monitor Trends Report 2013
The CHILDWISE Monitor Trends Report gives media and purchasing behaviour for 5-16 year olds since 1997, using data drawn from the annual CHILDWISE Monitor Report.
» Read more - Children's Cross Media Activity 2012
Find out more about how children and young people interact with modern technology This 40 page report explores children’s enthusiastic embrace of new media – their preferred media channels, the profile of the most active users, and what it is that motivates them as they use multiple channels The report builds on, and explores questions sparked off by statistical data presented in our annual CHILDWISE Monitor
» Read more - Digital Lives 2010
Our 2010 report, Digital Lives, explores children’s relationship with the Internet and modern technology, and the way that this generation perceive the online / offline divide. The report combines statistical data and qualitative exploration, to give an up-to-the minute guide to children’s behaviour.
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ARTICLES & CONFERENCE PAPERS – CHILDREN'S INTERNET USE
- Kid’s relationship with Interactive Media
Marketing Week Conference September 2005.
Download Powerpoint slide show. - CHILDREN AND THE INTERNET
Data from the CHILDWISE Monitor survey 2005-06 was used to create this article looking at some of the numbers behind children’s Internet use.
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USEFUL LINKS - CHILDREN'S INTERNET USE
- Children's 'screen time' – Data from our annual CHILDWISE Monitor Survey shows how children's 'screen time' has developed over the last few years.
Visit www.childwise.co.uk/news-and-press-releases.asp?NEWS=101 - Children's use of the Internet over time – Data from our annual CHILDWISE Monitor Survey shows how children's Internet habits have developed over the last ten years.
Visit www.childwise.co.uk/news-and-press-releases.asp?NEWS=86 - Internet usage - frequency and time spent online – Data from our annual CHILDWISE Monitor Survey shows how children's Internet usage has developed over the last ten years.
Visit www.childwise.co.uk/news-and-press-releases.asp?NEWS=100 - The Children’s Charities’ Coalition on Internet Safety – Children's charities have expressed "serious concerns" that many UK households still have access to images showing child sex abuse via their computers. The government had asked all internet service providers (ISPs) to block illegal websites by the end of 2007, but firms providing 5% of broadband connections have still failed to act.
Visit news.bbc.co.uk/1/hi/technology/7904607.stm - UK Children go Online – Research project from the London School of Economics, in conjunction with Ofcom and others
Visit www.lse.ac.uk/collections/children-go-online/reports.htm