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Research carried out for a
Premier
League Football Club, looking at the motivations
of junior fans, and response to the junior membership package. Clubs
recognise children as fans
of the future, also their key role in motivating parents to be
active supporters.
We carried out qualitative research
among junior members, and among children in the wider community, exploring
what football means to them, and the way that their
relationship
with different clubs develops as they grow - from an instinctive siding
with the current winning team, to a more mature allegiance to a particular
club, despite ups and downs.
We also got their feedback on a range
of options that could be included in the junior membership package. |
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