FOOD & DRINK
Today’s market for children’s food and drinks is increasingly complex and challenging, but there are long term rewards for manufacturers who can get it right.
Parents are alert to the needs for quality nutrition for their children. They welcome products that offer benefits and avoid negatives – and also have child appeal. But they are increasingly cynical about manufacturers’ motives, and it can be hard to strike the balance between child appeal and adult credibility.
Our projects include work with mums and with children, across the age range. We carry out observation and investigation, both qualitative and quantitative.
CLIENTS / CASE STUDIES – FOOD & DRINK
- IGD
The IGD works closely with consumers, companies and individuals throughout the food and grocery chain, delivering information, research and leading edge best practice to help companies grow their business and develop their people - www.igd.com - Lunchbox
Children's lunchboxes offer an excellent opportunity for manufacturers to develop specialist products, but there are also challenges. For a product to be successful, it must above all things appeal to children, but it also needs to gain mums' approval, and work effectively on a practical level.
» Read more - Farming and Countryside Education (FACE)
Qualitative and quantitative research to explore and track young people’s attitudes towards food, farming and the countryside, to contribute to the development of effective resource materials for use in schools, and countryside visits - www.face-online.org.uk
ChildWise PUBLISHED DATA – FOOD & DRINK
- CHILDWISE Monitor Report 2009/2010
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its sixteenth year. This year, more than 2000 children aged 5-16 were interviewed in depth on a range of topics.
» Read more - CHILDWISE Trends Report 2009
The CHILDWISE Trends Report gives media and purchasing behaviour for 5-16 year olds since 1994, using data drawn from the annual CHILDWISE Monitor Report.
» Read more - Children's Attitudes to Diet and Health 2004
What do children today eat? Do they eat as unhealthily as reported in the press? Do they themselves believe they eat healthily?
» Read more
USEFUL LINKS - FOOD & DRINK
- Food Standards Agency –
Visit www.food.gov.uk/ - Soft Drinks International – THE Global Beverage Journal
Visit www.softdrinksinternational.com