EDUCATION
CHILDWISE research in education includes input to development and evaluation of educational resources.
For use in school and at home, via the Internet, computer, TV, or print, for primary and secondary aged children.
CLIENTS / CASE STUDIES – EDUCATION
- Culture Online
Evaluating children’s response to new sites including Artisancam, using paired depth interviews in school, including observation - Institution of Engineering and Technology
Formerly Institution for Electrical Engineers, Flipside is an innovative and inspiring publication for young people, designed to encourage an interest in science by presenting this in relation to topics of teen interest – music, film, celebrities, sport and everyday life. CHILDWISE carried out a programme of research to assist with the development and promotion of the magazine, talking to teens, parents and teachers.
ChildWise PUBLISHED DATA – EDUCATION
- CHILDWISE Monitor Report 2009/2010
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its sixteenth year. This year, more than 2000 children aged 5-16 were interviewed in depth on a range of topics.
» Read more - CHILDWISE Trends Report 2009
The CHILDWISE Trends Report gives media and purchasing behaviour for 5-16 year olds since 1994, using data drawn from the annual CHILDWISE Monitor Report.
» Read more - Pre-School Children 2001
This report examines key behaviour patterns for pre school children, as an extension to our annual Monitor Survey. It was produced in response to a clear need by companies for published data on these topics and provides essential information on what is an economically significant group.
» Read more
USEFUL LINKS - EDUCATION
- Artisan Cam – ArtisanCam provides an insight into the lives of contemporary artists.
Visit www.artisancam.org.uk - Cambridge University Review – The Review by Professor Robin Alexander lists a number of successes in primary education, especially in numeracy, and the introduction of the Early Years Foundation Stage curriculum, but also identifies some major areas of concern. These include the way national tests and the focus on standards have compromised children's entitlement to a broad and balanced primary curriculum, pressures at the start and end of primary school, acute anxiety about arts and humanities being squeezed out of the curriculum, and the dislocation of maths and English teaching by the national strategies for numeracy and literacy.
Visit www.admin.cam.ac.uk/news/dp/2009021902 - FACE – FACE is a registered charity which is independent of any political party or movement.
Visit www.face-online.org.uk - Flipside – The science, engineering and technology magazine for teenagers.
Visit www.flipside.org.uk