CHILDWISE is focused on delivering effective, innovative and actionable solutions to our clients’ research problems. Our team is committed and enthusiastic in fulfilling this aim. We feel privileged to work in this exciting sector, and enjoy the constant surprises that come from talking to children and young people.
Many of us have children of our own, or are involved with young people in our personal lives, giving first-hand insight and understanding into our audience.
Rosemary Duff - Director
Rosemary joined CHILDWISE in 1994, and is responsible for child and youth research within the company. Her work covers all aspects of children’s lives, ranging from the Internet, TV, and magazines, via foods and drinks, through to educational resources, sport and leisure.
She regularly writes and broadcasts on child-related subjects, and has built up expertise within CHILDWISE in accessing hard-to-reach groups.
Rosemary has a degree in Economics. She started her research career at Research International, and went on to specialise in agricultural research at Produce Studies. She is a Full Member of the MRS, and a member of the AQR. She has three children, now more or less grown up.
James Davies - Managing Director
James is responsible for overall management of CHILDWISE allowing Rosemary to concentrate on the research programmes.
His experience includes brand management for Reckitt & Colman and Unilever; a spell as an academic at Oxford Brookes University specialising in market research and communications; all preparing James to co-found FFwd a planning led agency where he was planning director and later managing director.
Simon Leggett - Associate Director
Simon specialises in quantitative research, managing major projects for CHILDWISE, including the annual Monitor Report. He is responsible for ongoing tracking for the Department of Transport, plus other ad hoc projects in the public and private sectors, including Internet surveys.
He has extensive knowledge of computer and Internet related matters, with a background in computer games design.
Simon joined CHILDWISE in 1998, and is an Associate Member of the MRS. He has two children.