Much of our research is carried out via schools, colleges and nurseries across the UK, via our established panel of over 1000 schools. We are continually building and expanding the panel, recruiting new schools for specific projects and to strengthen overall coverage.
- Infant to Secondary schools, plus nurseries, sixth form and FE colleges - access to over 250,000 children and young people between 3-19 years old.
- Coverage across the United Kingdom – England, Wales, Scotland and Northern Ireland
- For each project, schools are selected to take part to ensure the appropriate demographic mix. We operate strict controls to avoid repeat research among individual children or year groups.
- Typically, schools are approached to take part in a project around once a term, whilst individual children will be involved no more than once or twice in their school career.
- By returning to a different cohort within the same schools, we can provide closely matched samples for tracking research.
- The panel provides a framework for research which is tailor-made to meet each client's individual needs.
- Research is conducted on children's own ground, building confidence and co-operation, and free from direct parental influence.
- All research adheres to strict protocols governing child interviewing, over and above standard Market Research Society Guidelines, including parental consents and child protection procedures.
- Recruitment via schools is fast and cost effective, allowing access to specific age groups, to build a tightly structured sample.
Within our overall panel, we record details of school types and specialisms, which enable us to offer a number of specialist panels covering minority and hard to reach groups.
- Children with disabilities
- Deaf / hearing impaired
- Ethnic minorities
We also have access to a network of Independent schools, Academies, and Specialist schools.
For some projects, a non-school environment may be more appropriate, and we will use our extensive network of interviewers and recruiters to reach children and their parents via conventional recruitment.