UNDERSTANDING CHILDREN'S LIVES

We have a regular programme of published research, designed to meet clients' needs for deeper understanding of children's lives.

The Monitor Report is a comprehensive annual report focused on children and young people's media consumption, brand attitudes and key behaviour. A charted Overview of the report is available, and individual Sections of the report can be purchased. Key Monitor data from 1997 onwards is tabulated in our annual Trends report.

We also produce regular in-depth Special Reports on topical subjects, and short Briefing Notes that give key information on a current issue.

Research

CHILDWISE REPORT FAMILY

An overview of the family of published research reports we produce 

CHILDWISE Monitor Report 2015

The CHILDWISE Monitor is a comprehensive annual report focused on children and young people's media consumption, brand attitudes and key behaviour.  More than 2000 children aged 5-16 in schools across the UK complete our survey, on topics as varied as their favourite apps, what they spend money on, sports they play, and their plans for the future.

CHILDWISE Monitor - Sections

Sections of the CHILDWISE Monitor Report are available to buy individually, allowing you to focus on key areas of interest.

CHILDWISE Monitor Overview 2014

The CHILDWISE Monitor Overview 2014 uses results from the Monitor Survey, plus historical data, to give an overview of children's lives in 2014, an ideal introduction to the complex lives of children in the 21st century, or a refresher for anyone who works with or markets to children. 

CHILDWISE Monitor Trends Report 2014

The CHILDWISE Monitor Trends Report gives media and purchasing behaviour for 5-16 year olds since 1997, using data drawn from the annual CHILDWISE Monitor Report.

CHILDWISE Snapshots

CHILDWISE Snapshots - a collection of six infographics that illustrate the evolution of children's media consumption by gender and age.

CHILDWISE Monitor Pre-School Report 2014

Find out more about how the youngest children behave, what they are into and how their skills develop.  By the time that children reach the age of 5, many attitudes and behaviour patterns are already established.  This 40 page report looks at media use and wider experience among pre-school children, as told to us by their parents.

Briefing Notes

As part of our CHILDWISE Monitor programme, we have launched Briefing Notes, short reports that give key data on a topic of current interest. 

Children's Cross Media Activity 2012

Find out more about how children and young people interact with modern technology

This 40 page report explores children’s enthusiastic embrace of new media – their preferred media channels, the profile of the most active users, and what it is that motivates them as they use multiple channels

The report builds on, and explores questions sparked off by statistical data presented in our annual CHILDWISE Monitor

Digital Lives 2010

Our 2010 report, Digital Lives, explores children’s relationship with the Internet and modern technology, and the way that this generation perceive the online / offline divide. The report combines statistical data and qualitative exploration, to give an up-to-the minute guide to children’s behaviour.

Pre-School Children 2009

Find out more about how the youngest children behave, what they are into and how their skills develop.  By the time that children reach the age of 5, many attitudes and behaviour patterns are already established.  This report looks at media use and wider experience among pre-school children, as told to us by their parents.

Children and the Environment 2007

As the environmental movement increasingly dominates the agenda in this country, find out what children - the decision makers of the future - think about all things green.

Children and Sport 2006

This qualitative research report looks at sport and exercise from a child's perspective. The report provides an overview and understanding of young people's relationship with sport, looking at the wider context of their lives and day to day behaviour. We use a combination of children's own words and wider learning to illustrate the themes that emerge.

Children, Music and Downloading 2006

This qualitative research sets out to discover the importance of music to the typical teenager today, and to establish what role downloading, buying music and MP3 players plays in their everyday lives.  These findings are supported in the report by data from the CHILDWISE Monitor survey.

Children's Attitudes to Diet and Health 2004

What do children today eat? Do they eat as unhealthily as reported in the press? Do they themselves believe they eat healthily?

Children and Advertising 2003

What does advertising really mean to young children? To what extent are they influenced by the many messages that they receive each day? Which are the adverts that appeal most, and why? This report looks at children's response to advertising - plus children's own ideas for an advertising campaign. This report comes at a time of intense debate into the regulation of advertising to children, and picks up on the growth in media literacy.