CHILDWISE Monitor - Sections

Sections of the CHILDWISE Monitor Report are available to buy individually, allowing you to focus on key areas of interest.

The CHILDWISE Monitor Report provides a comprehensive snapshot of the lives of children today, from what they watch on TV, the websites they visit, what mobile phones they have, to how much pocket money they get, and how much sport they are involved in.

However, if your involvement with children is limited to wanting to know their Internet habits, or just what they spend their money on, then an individual Monitor section could be for you.


Each Monitor section …



Click below for more details on the CHILDWISE Monitor Sections 2012-13

COMPUTERS AND THE INTERNET
GAMES CONSOLES
MOBILE PHONES
TELEVISION VIEWING
MUSIC
READING
MEDIA MULTI-TASKING
CHILDREN'S EQUIPMENT
MONEY
CHILDREN'S PURCHASING
SPORT & ACTIVITIES
THE LONDON 2012 OLYMPICS
CAREERS AND EDUCATION


To order:

  • You can order by emailing us at orders@childwise.co.uk, or using a credit or debit card by clicking on the buttons below
  • On receipt of your order, your chosen CHILDWISE Monitor Section will be emailed to you as a PDF file, and a hard copy of the CHILDWISE Monitor Trends Report 2012 will be posted
  • For email orders, we will issue an invoice payable within 7 days
  • For credit / debit card orders, we will email a VAT receipt.  Please email if you wish hard copy of the report to go to an address other than the billing address
  • By ordering you agree to abide by our terms and conditions of use




 

COMPUTERS AND THE INTERNET - £495 + VAT (£594) back to top
49 pages, including:

  • Computers in home
  • Using the Internet
  • Internet usage – Frequency and time spent
  • Using the Internet with others
  • Internet multi-tasking
  • Types of Internet use
  • Favourite websites
  • Online social networking and gaming
  • Games and other websites
  • Using Facebook
  • Uploading material



 

GAMES CONSOLES - £395 + VAT (£474) back to top
26 pages, including:

  • Ownership of games consoles
  • Games console brands
  • Time spent playing on games consoles
  • Playing console games with others
  • Games console multi-tasking
  • Other activities carried out on games consoles
  • Best thing about playing computer / console games



 

MOBILE PHONES - £395 + VAT (£474) back to top
29 pages, including:

  • Ownership of mobile phones
  • Mobile phone usage
  • Mobile phone multi-tasking
  • Mobile phone activities
  • Internet access via mobile phones
  • Downloading and using applications
  • Phone payment methods and amount spent
  • Differences between subgroups



 

TELEVISION VIEWING - £495 + VAT (£594) back to top
46 pages, including:

  • Viewing per day
  • Watching TV with others
  • TV multi-tasking
  • Television in own room
  • Channels watched in the last week
  • Variations in viewing between the sexes
  • Favourite TV programmes
  • Ways of watching TV



 

MUSIC - £295 + VAT (£354) back to top
30 pages, including:

  • Listening to music
  • Listening to music with others
  • Music multi-tasking
  • Radio stations in last week
  • Favourite group or singer
  • Accessing music
  • Downloading music



 

READING - £295 + VAT (£354) back to top
30 pages, including:

  • Favourite magazine or comic
  • Purchase of magazines and comics
  • Purchase of books
  • Reading magazines and comics
  • Reading books
  • Reading magazines and comics with others
  • Reading multi-tasking
  • Amount of time spent reading
  • Reading online
  • eBooks
  • eReader users



 

MEDIA MULTI-TASKING - £195 + VAT (£234) back to top
17 pages, including:

  • Other activities when consuming media
  • Consuming media with others



 

CHILDREN'S EQUIPMENT - £195 + VAT (£234) back to top
15 pages, including:

  • Equipment overview
  • Equipment children can't live without



 

MONEY - £195 + VAT (£234) back to top
22 pages, including:

  • Pocket money, allowance and jobs
  • Weekly income
  • Other money from other sources
  • Regular pocket money vs one-off handouts
  • Part time jobs



 

CHILDREN'S PURCHASING - £295 + VAT (£354) back to top
34 pages, including:

  • Overall purchasing
  • Sweets and chocolate
  • Crisps and snacks
  • Soft drinks
  • Clothes
  • Music and CDs
  • Going out (eg. Cinema, McDonald’s)
  • Toys
  • Computer software / Console games
  • Footwear
  • Books
  • Magazines and comics
  • Accessories (eg. Jewellery)
  • DVDs / Blu-Ray
  • Sports gear and equipment
  • Toiletries/Hair products/Make-up
  • % ever buying (bought in last month) by age and sex
  • Online purchasing
  • Next best gadget



 

SPORT & ACTIVITIES - £295 + VAT (£354) back to top
28 pages, including:

  • Time spent playing sport
  • Enjoyment of sport
  • Sports played at school
  • Sports played out of school
  • Sports watched on TV
  • Sports watched live
  • Out of school activities



 

THE LONDON 2012 OLYMPICS - £195 + VAT (£234) back to top
24 pages, including:

  • Involvement in 2012 Olympic Games
  • Favourite Olympic events and athletes
  • Olympic merchandise
  • Impact of the Olympics



 

CAREERS AND EDUCATION - £195 + VAT (£234) back to top
16 pages, including:

  • Education and career plans
  • Sources of career advice