CHILDREN'S ATTITUDES TO DIET AND HEALTH 2004
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Children's Attitudes to Diet and Health 2004
What do children today eat? Do they eat as unhealthily as reported in the press? Do they themselves believe they eat healthily?
Parents want to ensure that their kids eat healthily and kids can see the benefits, too, but the real world gets in the way - too little time, competing priorities, and a simplistic view of what constitutes healthy eating.
This report is based on qualitative research with mums and kids, supported by data on awareness and attitudes to health and diet from the CHILDWISE Monitor.
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