Children's Cross Media Activity 2012

   


Find out more about how children and young people interact with modern technology

This 40 page report explores children’s enthusiastic embrace of new media – their preferred media channels, the profile of the most active users, and what it is that motivates them as they use multiple channels

The report builds on, and explores questions sparked off by statistical data presented in our annual CHILDWISE Monitor


Key highlights include:

     
  • Children’s enthusiastic embrace of new media has resulted in a steady increase in hours of screen time, with digital use largely in addition to television viewing
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  • The way in which children and young people watch, share, discuss and interact with their media is evolving
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  • Over the last decade innovations such as mobile internet and social media have revolutionised the way in which children connect with the wider world, giving rise to the phenomenon of ‘media stacking’
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  • Among children this behaviour is now an integral part of their lives – they are born into a digital world and have never known a time without the internet affecting all aspects of their daily life.  But on occasion they also discriminate in their media use, preferring to focus exclusively on just one screen
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  • Young people are more likely than any other age group to use multiple forms of media simultaneously, paving the way for an entirely new approach to media consumption


The report includes extensive supporting statistics on children's media use


To order:

     
  • The CHILDWISE Monitor Special Report 2012 - Cross Media Activity costs £495 + VAT (£594)
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  • You can order by filing out the order form, or emailing us at orders@childwise.co.uk 
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  • Alternatively, pay by credit or debit card by clicking on the button below


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  • On receipt of your order, the CHILDWISE MONITOR Special Report 2012 - Cross Media Activity will be emailed to you as a PDF file, and a hard copy will be posted
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  • For order form / email orders, we will issue an invoice payable within 7 days
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  • For credit / debit card orders, we will email a VAT receipt.  Please email if you wish hard copy of the report to go to an address other than the billing address
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  • By ordering you agree to abide by our terms and conditions of use