CHILDWISE Monitor Pre-School Report 2012

Find out more about how the youngest children behave, what they are into and how their skills develop.  By the time that children reach the age of 5, many attitudes and behaviour patterns are already established.  This 30 page report looks at media use and wider experience among pre-school children, as told to us by their parents.


Key highlights include:

  • A third of 0-4s have the skills to use touchscreen devices such as phones and tablets 
  • However, TV remains the most important medium for this age group, with under 5s spending two hours a day on average watching
  • Just over one in four 0-4s enjoy comics or magazines
  • Four in ten use a games console, whilst one in ten have their own console
  • A quarter access the Internet, with half of users going online more than weekly
  • One in five sometimes use a mobile phone, whilst one in seven use apps
  • One in nine under 5s get pocket money, on average £3.40 a week
  • Four in five attend nursery, playgroups or similar, and two in five do extra curricular activities such as swimming


To order:

  • The CHILDWISE Monitor Pre-School Report 2012 costs £550 + VAT (£660)
  • You can order by filing out the order form, or emailing us at orders@childwise.co.uk 
  • Alternatively, pay by credit or debit card by clicking on the button below


  • On receipt of your order, the CHILDWISE MONITOR Pre-School Report 2012 will be emailed to you as a PDF file, and a hard copy will be posted
  • For order form / email orders, we will issue an invoice payable within 7 days
  • For credit / debit card orders, we will email a VAT receipt.  Please email if you wish hard copy of the report to go to an address other than the billing address
  • By ordering you agree to abide by our terms and conditions of use