CASE STUDIES - Lifestyle
OTHER Lifestyle CASE STUDIES
OTHER CASE STUDIES
- E-SKILLS – CC4G
- FILMSTREET
- EAGLEMOSS PUBLICATIONS
- LIKEABALLS
- LITTLE ROBOTS
- FAMILY IN-HOME TASTING PANEL
- FARMING AND COUNTRYSIDE EDUCATION (FACE)
- LUNCHBOX
- CULTURE ONLINE
- INSTITUTION OF ENGINEERING AND TECHNOLOGY
- DEPARTMENT FOR TRANSPORT ADVERTISING
- NSPCC
- CARRYING OUT A CHILDREN & YOUNG PEOPLE’S SURVEY
- CONSULTATION WITH YOUNG PEOPLE VIA A COUNCIL YOUTH EVENT
- DEVELOPING A MARKETING PLAN TO RAISE AWARENESS OF ACTIVITIES FOR C & Y P
- INPUT TO CHILDREN & YOUNG PEOPLE’S PLAN
Football Allegiance
Research carried out for a Premier League Football Club, looking at the motivations of junior fans, and response to the junior membership package. Clubs recognise children as fans of the future, also their key role in motivating parents to be active supporters.
We carried out qualitative research among junior members, and among children in the wider community, exploring what football means to them, and the way that their relationship with different clubs develops as they grow - from an instinctive siding with the current winning team, to a more mature allegiance to a particular club, despite ups and downs.
We also got their feedback on a range of options that could be included in the junior membership package.