Lunchbox

Children's lunchboxes offer an excellent opportunity for manufacturers to develop specialist products, but there are also challenges.  For a product to be successful, it must above all things appeal to children, but it also needs to gain mums' approval, and work effectively on a practical level.

Healthy-Drawing


CHILDWISE have worked with a number of manufacturers in this area, particularly those who are developing healthy options for kids.  Areas of research include :

  • Understanding what goes into the lunchbox, who chooses, and reasons for choice
  • Quantifying current practice - looking at variations by age, sex, and wider attitudes towards healthy eating
  • Identifying gaps in the market, and evaluating new product ideas
  • Input to educational resources

Research techniques include:

  • Using diaries to record day by day behaviour among children
  • Discussion groups and workshop sessions, with children and with mums
  • Observation - eating lunch in school and elsewhere