Family In-home Tasting Panel

In order to provide fast independent feedback from consumers about new food products, we set up a small locally based panel of families with children, to try out samples in home, as part of their daily routine.

A short standardised questionnaire was used to record parents’ and children’s views, and results were collected by phone, including extra questions on price and branding.

We built up an extensive body of comparative data across different product categories, allowing us to view results in a wider context.