NSPCC

Ongoing tracking research among children and young people, interviewing 11-16 year olds twice yearly in schools. CHILDWISE have carried out this research from 2005 onwards.

We follow strict protocols relating to parental consent, using CRB checked interviewers, liaising with Child Protection lead in schools.

The tracking covers awareness and attitudes to the NSPCC, and to issues of child cruelty and abuse, and measures awareness and comprehension of advertising

Summer 2006 and 2007 - Don't Hide It - Advertising campaign across radio, press and online, with sophisticated use of partner organisations - web, radio and press.