ADVERTISING
Advertising to children and young people presents major challenges, in terms of what is permissible, the nature of the message, and the best channels to use. They are media savvy, and can see the potential of integrated campaigns, delivering an all-round experience, but can also be unforgiving of less well executed examples.
Increasing time spent online, the growth in social networking sites, and more TV viewing via on demand, YouTube or other online channels, means that successful advertising needs to prove its relevance and value to them.
CHILDWISE work with organisations to evaluate and track campaigns, and to provide input into development.
CLIENTS / CASE STUDIES – ADVERTISING
- Department for Transport - Advertising tracking
CHILDWISE has carried out regular waves of research for DfT among children, teens and parents from 2004.
» Read more - NSPCC
Ongoing tracking research among children and young people, interviewing 11-16 year olds twice yearly in schools. CHILDWISE have carried out this research from 2005 onwards.
» Read more
CHILDWISE PUBLISHED DATA – ADVERTISING
- CHILDWISE Monitor Report 2012-13
The CHILDWISE Monitor is a comprehensive annual report focused on children and young people's media consumption, brand attitudes and key behaviour, now in its nineteenth year. This year, over 2900 children aged 5-16 were interviewed in depth on a range of topics.
» Read more - CHILDWISE Monitor - Sections
Sections of the CHILDWISE Monitor Report are available to buy individually, allowing you to focus on key areas of interest.
» Read more - CHILDWISE Monitor Overview 2013
The CHILDWISE Monitor Overview 2013 uses results from the Monitor Survey, plus historical data, to give an overview of children's lives in 2013, an ideal introduction to the complex lives of children in the 21st century, or a refresher for anyone who works with or markets to children.
» Read more - CHILDWISE Monitor Trends Report 2013
The CHILDWISE Monitor Trends Report gives media and purchasing behaviour for 5-16 year olds since 1997, using data drawn from the annual CHILDWISE Monitor Report.
» Read more - Children and Advertising 2003
What does advertising really mean to young children? To what extent are they influenced by the many messages that they receive each day? Which are the adverts that appeal most, and why? This report looks at children's response to advertising - plus children's own ideas for an advertising campaign. This report comes at a time of intense debate into the regulation of advertising to children, and picks up on the growth in media literacy.
» Read more
USEFUL LINKS - ADVERTISING
- Children's Ethical Communications - CHECK Toolkit – CHECK is an Advertising Association initiative, providing a practical toolkit for anyone whose business involves marketing and communicating to children
Visit www.check.uk.com/