Ad Hoc Work


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We offer a complete service of ad hoc research, with children and young people from pre-school to teens, and with parents, teachers, and other relevant adults

We conduct the majority of our research in schools, working with a panel o
f more than 300 schools throughout the UK.  This offers a unique facility to enable high quality, fast and cost effective qualitative and quantitative research among children

ChildWise Panel
  • Infant to Secondary schools, plus nurseries - access to over 100,000 children between 3-17 years old
  • This provides a framework for research which is tailor-made to meet each client's individual needs
  • Research conducted on children's own ground, free from parental influence.
  • All research adheres to strict protocols governing child interviewing      

  • Recruitment via schools is fast and cost effective

 

Quantitative Research
  • Ad-hoc or continuous research interviewer administered, face-to-face, self completion, online
  • Age, sex and area quotas, or more targeted
  • Sample sizes 25-200 per school year group
  • Product / brand awareness and use, product testing, communication
  • Diary completion in-home - child only,  or parent and child

Qualitative Research
  • Mini-groups with children in school - single sex / age groups
  • Depths / paired depths / trios, in-school and in home
  • Workshop sessions with older children
  • Observation, accompanied activities, e.g. shopping, leisure, Internet use


Other Samples

  • Teachers - Governors - PTA's - Younger siblings - Other family members
  • Groups with parents - at school, or by standard recruitment

 

 

ChildWise, 111 Queens Road, Norwich, NR1 3PL  Tel: (01603) 630054  Fax: (01603) 664083  Email: research@childwise.co.uk
ChildWise is registered in England and Wales No. 3160540