UNDERSTANDING CHILDREN'S LIVES
We have a regular programme of published research, designed to meet clients' needs for deeper understanding of children's lives.
The CHILDWISE Monitor is a comprehensive annual report focused on children and young people's media consumption, brand attitudes and key behaviour. This year, more than 2000 children aged 5-16 were interviewed in depth on a range of topics.
Monitor Data from 1997 is summarised in an annual Trends report. As part of our CHILDWISE Monitor programme, each year we publish a Special Report, exploring a topic of current interest, plus Briefing Notes, giving key data on topical subjects.
An overview of the family of published research reports we produce
The CHILDWISE Monitor is a comprehensive annual report focused on children and young people's media consumption, brand attitudes and key behaviour, now in its nineteenth year. This year, over 2900 children aged 5-16 were interviewed in depth on a range of topics.
Sections of the CHILDWISE Monitor Report are available to buy individually, allowing you to focus on key areas of interest.
The CHILDWISE Monitor Overview 2013 uses results from the Monitor Survey, plus historical data, to give an overview of children's lives in 2013, an ideal introduction to the complex lives of children in the 21st century, or a refresher for anyone who works with or markets to children.
The CHILDWISE Monitor Trends Report gives media and purchasing behaviour for 5-16 year olds since 1997, using data drawn from the annual CHILDWISE Monitor Report.
Find out more about how the youngest children behave, what they are into and how their skills develop. By the time that children reach the age of 5, many attitudes and behaviour patterns are already established. This 30 page report looks at media use and wider experience among pre-school children, as told to us by their parents.
As part of our CHILDWISE Monitor programme, we have launched Briefing Notes, short reports that give key data on a topic of current interest.
Find out more about how children and young people interact with modern technology
This 40 page report explores children’s enthusiastic embrace of new media – their preferred media channels, the profile of the most active users, and what it is that motivates them as they use multiple channels
The report builds on, and explores questions sparked off by statistical data presented in our annual CHILDWISE Monitor
Our 2010 report, Digital Lives, explores children’s relationship with the Internet and modern technology, and the way that this generation perceive the online / offline divide. The report combines statistical data and qualitative exploration, to give an up-to-the minute guide to children’s behaviour.
Find out more about how the youngest children behave, what they are into and how their skills develop. By the time that children reach the age of 5, many attitudes and behaviour patterns are already established. This report looks at media use and wider experience among pre-school children, as told to us by their parents.
As the environmental movement increasingly dominates the agenda in this country, find out what children - the decision makers of the future - think about all things green.
This qualitative research report looks at sport and exercise from a child's perspective. The report provides an overview and understanding of young people's relationship with sport, looking at the wider context of their lives and day to day behaviour. We use a combination of children's own words and wider learning to illustrate the themes that emerge.
This qualitative research sets out to discover the importance of music to the typical teenager today, and to establish what role downloading, buying music and MP3 players plays in their everyday lives. These findings are supported in the report by data from the CHILDWISE Monitor survey.
What do children today eat? Do they eat as unhealthily as reported in the press? Do they themselves believe they eat healthily?
What does advertising really mean to young children? To what extent are they influenced by the many messages that they receive each day? Which are the adverts that appeal most, and why? This report looks at children's response to advertising - plus children's own ideas for an advertising campaign. This report comes at a time of intense debate into the regulation of advertising to children, and picks up on the growth in media literacy.